"In challenging times, it is crucial that we keep the big picture in mind. The Big Picture represents our shared journey, our identity and our future visions - across all business areas."
Bernard Krone
Chairman of the Supervisory Board KRONE Group
The Big Picture for transformation is crucial for our change. It makes complex changes understandable for all employees and creates a positive attitude towards innovation. The visualization shows what improvements the transformation brings for each individual and how we continue to develop. This gives our employees clarity and helps us to shape the future together.
Michaela Hofmann
Human Resources, Learning & Development, Messe Frankfurt
“With the Big Picture, we have succeeded in conveying our path and goals, as well as the necessary information, in an easily understandable, inviting, and quickly digestible manner.”
Uwe Kruse
CIO Salzgitter AG
“With the Big Picture from Big Pictury, we have a visual communication solution that gets straight to the point with our complex solutions. It helps us enormously to explain the LCX NEXUS ecosystem in a way that is understandable and convincing – both internally and to potential partners.
The image is used extensively in presentations, at trade fairs, and in customer communications.”
Oliver Fendler
CEO, LCX NEXUS
In an increasingly complex working world, open and transparent information and communication are crucial. With the Big Picture, we are breaking new ground in presenting our organization and its range of services internally and externally.
This enables us to continuously demonstrate our value and inspire employees.
Tobias Vögele
Head of Human Resources
SIGNAL IDUNA Group
“The Big Picture is a valuable tool for us to make the new headquarters tangible. It helps our employees familiarize themselves with the new working environments.”
Sebastian Greif
Executive Board Member, Stadt-Sparkasse Solingen
Learn more about our comprehensive services.
We transform complex messages into clear, visual experiences.
We support companies in mastering their internal and external communication challenges.
With customized Big Pictures, we make strategies, processes, and visions understandable and tangible for everyone.
Step 1
Concept & Analysis
We start with an in-depth discussion to understand your communication goals, target groups, and the complexity of your topics.
Step 2
Visualization & Design
Based on the concept, we develop initial drafts and precisely adapt them to your corporate design and company environment.
Step 3
Implementation & Integration
We deliver your Big Picture in various formats (large print, animation, Click Picture) and support you with the implementation.
Challenge
A complex ecosystem of tokenization, blockchain infrastructure, and digital services needed to be visualized clearly and understandably, so that internal and external stakeholders could quickly grasp how the components interact.
Solution
An interactive Big Picture that vividly illustrates the entire LCX NEXUS system design with its elements, mechanisms, and user paths. Users can delve into the individual components via info points.
Solution for load carrier management
Challenge
To visually and internally anchor the new "Strategy 2030" strategy – especially across two business areas (agricultural technology & commercial vehicles).
Solution
Development of a "Big Picture" that depicts core themes, megatrends, and corporate DNA in a circular image – supplemented by a Click Picture version with zoom-ins & info boxes.
Strategy 2030 – Our company mission statement
Challenge
A comprehensive IT transformation with the introduction of SAP S/4HANA needed to be communicated in a way that was understandable and motivating across the entire company – despite its high complexity and cross-departmental changes.
Solution
A visual overview makes goals, new processes, systems, and roles understandable at a glance – and serves as a common basis for communication, workshops, and change processes.
Roadmap for change
Your Big Picture in various formats
Whether as an impressive large print for your office spaces, as a dynamic animation for presentations, or as an interactive click picture for digital applications – we make your message visible.
20+
Years of experience in visual communication
200+
Successfully implemented Big Pictures
5+
Dedicated experts in the team
98%
Customer rating "Very good"
Our team of experts
Our team of experienced communication strategists, designers, and project managers works hand in hand to bring your Big Picture to life and successfully convey your message.
Founder & Managing Director
Wolf Wienecke
Wolf's mission is to bring more clarity to the complex corporate world.
Experience
For over 20 years, he has advised top executives and boards on strategy, culture, and change communication.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process takes place in several coordination steps.
Do you also offer a free initial concept?
Yes, with pleasure. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you get an idea of the possibilities.
Big Pictury
Legal
Contact
Big Pictury GmbH
Gerhofstrasse 1-3
20354 Hamburg, Germany
contact@big-pictury.com
Our work area
Sharing your office creates a more human and approachable impression.
This website is provided by Big Pictury GmbH and is for informational purposes only. While all content has been carefully created, it cannot replace individual consultation. We assume no liability for the timeliness, accuracy, and completeness of the information provided. The operators of linked external sites are solely responsible for their content.
Our work area
Sharing your office creates a more human and approachable impression.
1,450 applications in 30 days. Unbelievable!
We redesigned an experience and digitized the entire process so that your team can manage it completely on their own.
Insights into our work
See for yourself how we turn visions into reality. Here are some of our recent projects and success stories.
Future-oriented office design
Designing an innovative workspace for a tech startup in Berlin that fosters creativity and collaboration.
Revitalization of an old building in Hamburg
Comprehensive refurbishment of a listed building that combines modern amenities with historical charm.
Sustainable housing project Munich
Development of an energy-efficient apartment building with integrated green spaces in the heart of Munich that meets the highest environmental standards.
Concept for retail space Cologne
Design and implementation of a unique store concept that strengthens customer loyalty through interactive elements.
Our success stories
Discover how we have helped our customers in Germany to achieve their goals.
Our success stories
Insights into projects that we have implemented with passion and expertise.
Office design for tech startup
An inspiring and functional working environment for a fast-growing technology company in Berlin.
Café concept in Hamburg
Development of a unique interior concept for a new, popular café in the heart of Hamburg.
Exclusive living space design
Tailor-made interior design for a luxury apartment in Munich that combines elegance and comfort.
Retail space in Cologne
Design a modern and appealing retail space that optimizes the shopping experience.
Boutique hotel in Dresden
Establishment of a charming boutique hotel with a focus on local flair and modern amenities.
Art gallery in Leipzig
Minimalist design for an art gallery that shows off the exhibits to their best advantage.
Our success stories
Discover how we have helped our customers achieve their goals.
Optimization of business processes at 'MainBau AG'
By implementing new digital tools, we were able to increase efficiency by 25% and shorten project lead times.
Development of an innovative app for 'TechSolutions Berlin'
We developed a user-friendly mobile application that has improved customer retention by 30% and is now being used nationwide.
Successful marketing campaign for 'Grünstrom GmbH'
A customized campaign led to a 40% increase in customer inquiries and increased brand awareness in northern Germany.
Increase in retail sales for 'FashionWelt München'
By redesigning the online store and implementing targeted SEO measures, we were able to increase online sales by 50%.
Our success stories
Discover a selection of our successfully completed projects that reflect our expertise and commitment to outstanding results. Each project is a testament to our ability to turn vision into reality.
The Hanseatic Tower" office complex
A pioneering office complex in Hamburg that combines sustainability and modern design. Completion 2024.
Production facility "Tech-Fabrik Stuttgart"
A state-of-the-art production facility in Stuttgart, optimized for efficiency and innovation. Commissioning in 2023.
Green Quarter Berlin" residential complex
Exclusive apartments in Berlin with a focus on green technologies and communal areas. Start of construction 2023.
Cultural Center "Die Brücke Dresden"
A new cultural center in Dresden that promotes art, education and community. Opening 2024.
Rhein-Galerie" shopping park
A lively shopping park in Cologne that offers a diverse shopping experience. Opening 2025.
Our success stories
A selection of our previous projects that underline our expertise and commitment.
Architectural project Berlin Mitte
An innovative office building that combines functionality and modern design.
Rhine-Main Energy Park
Development of a sustainable energy park with wind and solar power.
Retail digitization Hamburg
Integration of digital solutions for an improved shopping experience.
Stuttgart West residential district
Planning and construction of a modern residential complex with green spaces.
Production plant Bavaria
Automation and optimization of a state-of-the-art production plant.
Cologne city park redesign
Revitalization of an inner-city park for a better quality of life.
Our success stories
Discover how we have helped our customers achieve their goals.
Digitization for Innovate GmbH
We supported Innovate GmbH in the implementation of a customized software solution that significantly optimized their operational processes. The result was a 30% increase in efficiency.
E-commerce solution for Fashion Trends AG
We developed a new e-commerce platform for Fashion Trends AG that improved the customer experience and increased online sales. The conversion rate increased by 25%.
Our work area
Sharing your office creates a more human and approachable impression.
Our success stories
Discover how we have helped our customers achieve their goals.
Digitization for Innovate GmbH
We supported Innovate GmbH in the implementation of a customized software solution that significantly optimized their operational processes. The result was a 30% increase in efficiency.
E-commerce solution for Fashion Trends AG
We developed a new e-commerce platform for Fashion Trends AG that improved the customer experience and increased online sales. The conversion rate increased by 25%.
Project management for Green Energy Germany
We supported Grüne Energie Deutschland in the coordination of a large solar project, which was completed on time and within budget. This resulted in a more efficient energy supply.
Our work area
Sharing your office creates a more human and approachable impression.
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This element has some issues that could lead to a suboptimal experience. We recommend using new sections instead.