The Big Picture Method
A universal approach to organizing complex topics at a glance, clarifying priorities, and making connections clear.
Instead of viewing information solely in chronological order or in isolation, a clear overall picture emerges.
Why this method is important
Many companies have numerous initiatives running in parallel:
• Strategies
• Change projects
• Leadership guidelines
• Process optimizations
• New services or offerings
Each initiative makes sense on its own. But it often remains unclear:
• How do they all fit together?
• What is truly important?
• What is the overall impact?
• Where do interactions occur?
This is exactly where the Big Picture Method comes in.
What the Big Picture Method Does
Instead of presenting information chronologically, scattered, or in isolation, this method organizes topics into a logical structure that can be grasped at a glance.
How the method works in the project
That’s why, in our projects, we don’t just develop a big picture.
Together, we apply the Big Picture Method—always starting with a content board. There, key content, topics, goals, and connections are first consolidated and structured so they can be grasped at a glance.
In the next step, we develop a suitable narrative and structural logic to ensure that complex content is communicated clearly and effectively.
Depending on the topic, this could be, for example:
• a value chain
• a Why–How–What logic
• a journey into the future
Building on this, we create:
• clear core messages
• meaningful priorities
• a comprehensible storyline
• a coherent Big Picture
Anyone who develops a big picture always gains greater clarity, orientation, and an overview of their own information in the process.
Highlighting Big Picture Skills
Many clients and project participants develop a strong understanding of this approach through collaborative projects.
That is why we have introduced a Big Picture certification program.
Big Picture Thinking
For people who want to learn about, understand, and apply this approach to their specific challenges.
Big Picture Clarifier
For people who actively create clarity in projects and apply the method in depth.
Additional levels and certifications will follow.
Frequently asked questions about Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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