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References

Insights into our project world

Big Pictures are created in very different contexts: strategy, change, HR, production, marketing & sales. Here we show a selection of projects that illustrate particularly well how visual communication makes complex topics understandable. Each project is exemplary for one area - and provides an insight into our way of working.

Selected projects at a glance

Each big picture tells its own story. Here you will find a curated selection of projects that show different areas of application - from strategy and transformation to people & culture, production and sales.

Würth Industrie Service Strategy

An overview of how Würth Industrie Service communicates its corporate strategy

Explain LCX NEXUS clearly in sales

LCX NEXUS uses the big picture to make its complex load carrier management system easy to understand. Digital and physical processes are brought to life as a visual story—ideal for sales, customer meetings, and presentations.

Understanding the new world of Sparkasse

The big picture makes the new headquarters of Stadt-Sparkasse Solingen, with its working environments, zones, and processes, easy to understand. Employees can quickly find their bearings, and the click picture allows them to interactively explore the new world of Sparkasse.

KRONE agricultural machinery – production reimagined

The big picture visualizes the new production logic at KRONE Landmaschinen: moving away from rigid workflows toward flexible, clearly structured processes. Employees can quickly see how teams, material flows, and departments will interact in the future.
Hinsche Gastrowelt Big Picture

This is how gastronomy is created

Many services, many participants, one common goal. The big picture for the HINSCHE Group visualizes the entire project world of gastronomy—structured, understandable, and following a clear process.
PLEDOC Big Picture

A picture is worth a thousand pieces of data

PLEdoc GmbH documents and digitizes complex infrastructure networks and geodata processes. The big picture makes these multi-layered business processes visible for the first time as a coherent whole and shows how data, systems, and people at PLEdoc interact.
Stadtwerke München vision of the future

Vision for the future 2050 Munich Public Utilities

The big picture for Stadtwerke München is represented by the Future Vision 2050 as a comprehensive city model. The aim was to combine technological transformation, climate neutrality, and civic participation in a clear overall picture.

We work particularly frequently for these sectors

Big Pictures work wherever people need to understand complex topics - regardless of industry or company size.

Human resources at a glance

The big picture makes the structure, tasks, and services of Signal Iduna's human resources department clearly understandable. Employees and internal customers can find their way around more quickly, and processes are communicated more transparently.

KRONE Strategy 2030

The Big Picture brings together the KRONE Group's business areas, future fields, and strategic goals in a clear overall picture. It provides orientation, strengthens identification, and supports communication, workshops, and onboarding.

Messe Frankfurt – A guide to change

The big picture makes the SAP S/4HANA transformation "Progress" understandable. It visualizes complex changes, provides orientation for employees, and supports communication about a multi-year transformation program.
Photo of Krone Trailer Big Picture at the transport logistics exhibition

Marketing tool for KRONE trailers

With its "Seamlessly Integrated Trailer," KRONE showcases digital services and vehicle technology as a comprehensive service promise. The big picture shows how telematics, workshops, drivers, and logistics interlock—and serves as a central marketing and communication tool for different target groups and occasions.

The leadership model made tangible

The Big Picture visualizes CRIF's new TRUST leadership model and makes expectations, values, and behavioral principles easy to understand. It supports managers and teams in shaping change together.

New Work SE – Vision & values clearly communicated

The big picture shows what New Work SE stands for: vision, brand world, and values are combined in a clear visual structure and made understandable for employees and applicants.

Radolfzell municipal utilities at a glance

With the Big Picture, Radolfzell Municipal Utilities makes its services, infrastructure, and future strategy understandable—for employees, customers, and partners alike.
Further projects & references
Every big picture arises from a specific business need: providing orientation, explaining change, making strategy tangible. Here we present further selected references in compact form—as an overview of topics, industries, and fields of application.
A big picture as a sales tool
A big picture was created for VRG that clearly and comprehensively presents the MICOS software and its advantages. The aim was to convey the functions, user groups, and added value of the software in an understandable way in order to show customers the added value.
Management model for construction and office.
The Big Picture translates Mainka Bau's new leadership model into a clear, shared vision for all areas. It creates a uniform language for managers and supports consistent, confident implementation in everyday management.
Three ways to green heat
Lübeck uses the "Big Picture" to transparently show how municipal heat planning is being implemented. The visualization depicts area-specific supply options and measures that will lead to greenhouse gas neutrality in the heating sector.
Big Picture for Westfalen Weser Netze Logistics
A big picture as a compass for logistics
Westfalen Weser Netz GmbH has realigned its logistics structures and introduced a digital inventory management system. The big picture visualizes the entire logistics landscape at a glance and creates a clear, common orientation for all parties involved.
Big picture for Burg municipal utilities
The future of energy at a glance
Burg Municipal Utilities secures the energy supply in the Jerichower Land region while also driving forward the strategic development of its company. The big picture highlights services, infrastructure, and future goals, combining regional identity with a clear strategic focus. This creates an overall picture that provides orientation and presents complex interrelationships in an understandable way.
Big Picture for Krone Fleet
Complex fleet solutions clearly explained
The KRONE FLEET Group has consistently developed its service profile in recent years: from a traditional trailer rental company to a comprehensive solution provider for modern fleet management. The big picture makes the new identity visible—externally to customers, partners, and interested parties, but also internally to strengthen the company's self-image.
What's really behind electricity, gas, and water
A "Big Picture" was created for Stadtwerke Quickborn that clearly brings together its services and values. The goal was to highlight what the utility stands for and the contribution it makes to the region every day.

Our process: from concept to integration

We accompany you step by step as you transform your topics and content into an impressive overall picture and seamlessly integrate it into your communication strategy.
Step 1

Concept & Analysis

We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.
Step 2

Visualization & Design

We develop the visual story of your big picture from the content building blocks. The design is individually tailored to your company.
Step 3

Implementation & Integration

We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.

Your big picture in various formats

Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.

Get started today—schedule your free initial consultation!

Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
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Big Pictures
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Contact
Big Pictury GmbH
Gerhofstrasse 1-3
20354 Hamburg, Germany
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