Vision & values clearly communicated
New Work SE uses a big picture to show how vision, brands, and values interact and shape the shared culture.
topic
• Vision & Values
• Brand World & Culture
industry
• Digital services
• Recruiting & the world of work
format
• Digital big picture
• Print versions
area of application
• Employee communication
• Onboarding
• Employer branding
Target group
• Employees
• Applicants
• Partners & interested parties
special features
• Vision, brands, and values combined in one image
• Versatile internal and external use
• Clear, easy-to-understand structure
Initial situation & challenge: Making identity visible
New Work SE brings together several brands and business models under one roof – and continues to grow steadily. However, with increasing diversity, it became more difficult to convey the vision, brand world, and shared values as a consistent overall picture.
The challenge was to visualize this identity in such a way that all employees—regardless of their role or brand—understand what New Work SE stands for, how the brands belong together, and what common values underpin the company.
The solution: a big picture for vision, brand world, and values
In order to convey the identity of New Work SE in an understandable way, a big picture was developed that combines vision, brands, and values in a single, clearly structured presentation. The imagery shows how the various brands interact, what contribution they make to the shared mission, and the values on which the organization is based.
The result is a visual mission statement that provides orientation, highlights connections, and conveys to employees and applicants who New Work SE is and what the company stands for.
This is how the big picture came about
The big picture was created in close collaboration with the change management, brand management, and design teams. Content from the vision, brand world, and values was structured and translated into a comprehensible visual story. Step by step, this developed into an image that provides orientation and makes the company's identity tangible.
1. Clarify content and structure
Purpose, brands, and values were collected, prioritized, and organized into a clear content structure.
2. Develop visual imagery
The various elements were visually implemented and arranged in such a way that connections are easy to grasp and a consistent story emerges.
3. Fine-tuning & coordination
The big picture was refined in several feedback loops and finalized for use in internal communication, onboarding, and employer branding.
"It shows how we are achieving our vision."
"The big picture shows our vision and how we achieve it: we give everyone the opportunity to discover and develop their talents and thus become the best version of themselves."
Malin Gereke, Team Lead Employer Branding DACH, New Work SE
"In the image, we work with the metaphor of a city: each brand is its own district, and what holds us together is New Work SE."
Julia Rosteck, Employer Branding Manager DACH, New Work SE
Malin Gereke, Julia Rosteck
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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