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References

Insights into our project world

Big Pictures are created in very different contexts: strategy, change, HR, production, marketing & sales. Here we show a selection of projects that illustrate particularly well how visual communication makes complex topics understandable. Each project is exemplary for one area - and provides an insight into our way of working.
Businesspeople are discussing charts and graphs on a large digital display.

Selected projects at a glance

Each big picture tells its own story. Here you will find a curated selection of projects that show different areas of application - from strategy and transformation to people & culture, production and sales.

A strategy that connects the world

Big Pictury developed a global “Big Picture” for Schnellecke Logistics SE’s LEAD30 strategy—serving as a visual guide for more than 15,000 employees worldwide.

More impact for a world without hunger

For Welthungerhilfe, SAP is more than just an IT project. The big picture helps explain the transformation and charts a path from today’s challenges toward stronger collaboration and a shared vision.

Energy with a Home-Field Advantage

Stadtwerke Bad Homburg presents its diverse business operations in a clear, approachable, and easy-to-understand way at a glance. The “Big Picture” illustrates what lies behind reliable supply, personalized service, and modern energy solutions, thereby serving as a key element in its marketing strategy.
Two men are looking at a diagram of agricultural processes and smart farming that includes buildings, machinery, and people.

A holistic view of the customer

KRONE Landschmaschinen connects sales and after-sales throughout the entire customer lifecycle – in both the analog and digital sales worlds. The big picture provides clarity about processes, roles, and responsibilities and strengthens customer focus across all channels.
A video camera films the host and guest on a stage with red LED screens.

Würth Industrie Service Strategy

As part of its corporate strategy through 2033, Würth Industrie Service has commissioned the development of a "Big Picture" that makes complex concepts easy to understand, provides guidance, and brings the strategic future to life visually—for every employee.
A 360° comprehensive solution for digital and physical load carrier management with the LCX Nexus ecosystem.

Explain LCX NEXUS clearly in sales

LCX NEXUS uses the big picture to make its complex load carrier management system easy to understand. Digital and physical processes are brought to life as a visual story—ideal for sales, customer meetings, and presentations.
Isometric diagram of the new headquarters of the Stadt-Sparkasse Solingen, featuring offices, meeting rooms, and outdoor areas.

Understanding the new world of Sparkasse

The big picture makes the new headquarters of Stadt-Sparkasse Solingen, with its working environments, zones, and processes, easy to understand. Employees can quickly find their bearings, and the click picture allows them to interactively explore the new world of Sparkasse.
Diagram: "From Batch Production to Make-to-Order Production" shows production processes and machinery in a factory.

KRONE agricultural machinery – production reimagined

The big picture visualizes the new production logic at KRONE Landmaschinen: moving away from rigid workflows toward flexible, clearly structured processes. Employees can quickly see how teams, material flows, and departments will interact in the future.
Hinsche Gastrowelt Big Picture

This is how gastronomy is created

Many services, many participants, one common goal. The big picture for the HINSCHE Group visualizes the entire project world of gastronomy—structured, understandable, and following a clear process.
PLEDOC Big Picture

A picture is worth a thousand pieces of data

PLEdoc GmbH documents and digitizes complex infrastructure networks and geodata processes. The big picture makes these multi-layered business processes visible for the first time as a coherent whole and shows how data, systems, and people at PLEdoc interact.
Stadtwerke München vision of the future

Vision for the future 2050 Munich Public Utilities

The big picture for Stadtwerke München is represented by the Future Vision 2050 as a comprehensive city model. The aim was to combine technological transformation, climate neutrality, and civic participation in a clear overall picture.

We work particularly frequently for these sectors

Big Pictures work wherever people need to understand complex topics - regardless of industry or company size.
A diagram related to human resources, showing people in offices and buildings.

Human resources at a glance

The big picture makes the structure, tasks, and services of Signal Iduna's human resources department clearly understandable. Employees and internal customers can find their way around more quickly, and processes are communicated more transparently.
The "From the Field to the World" diagram illustrates the Krone Group's agricultural and transportation value chain.

KRONE Strategy 2030

The Big Picture brings together the KRONE Group's business areas, future fields, and strategic goals in a clear overall picture. It provides orientation, strengthens identification, and supports communication, workshops, and onboarding.
Large illustration of the Frankfurt Trade Fair featuring people in various business scenarios representing the past, transformation, and the future.

Messe Frankfurt – A guide to change

The big picture makes the SAP S/4HANA transformation "Progress" understandable. It visualizes complex changes, provides orientation for employees, and supports communication about a multi-year transformation program.
Photo of Krone Trailer Big Picture at the transport logistics exhibition

Marketing tool for KRONE trailers

With its "Seamlessly Integrated Trailer," KRONE showcases digital services and vehicle technology as a comprehensive service promise. The big picture shows how telematics, workshops, drivers, and logistics interlock—and serves as a central marketing and communication tool for different target groups and occasions.
The infographic "TRUST in Action: This Is How We Lead at CRIF!" shows a cycle featuring people and activities.

The leadership model made tangible

The Big Picture visualizes CRIF's new TRUST leadership model and makes expectations, values, and behavioral principles easy to understand. It supports managers and teams in shaping change together.
Big Picture for "New Work SE"

New Work SE – Vision & values clearly communicated

The big picture shows what New Work SE stands for: vision, brand world, and values are combined in a clear visual structure and made understandable for employees and applicants.

Radolfzell municipal utilities at a glance

With the Big Picture, Radolfzell Municipal Utilities makes its services, infrastructure, and future strategy understandable—for employees, customers, and partners alike.

Further projects & references

Every big picture arises from a specific business need: providing orientation, explaining change, making strategy tangible. Here we present further selected references in compact form—as an overview of topics, industries, and fields of application.
Big Picture for VRG MICOS

A big picture as a sales tool

A big picture was created for VRG that clearly and comprehensively presents the MICOS software and its advantages. The aim was to convey the functions, user groups, and added value of the software in an understandable way in order to show customers the added value.

Germersheim Public Utilities - More Than Just Energy

A “Big Picture” was created for Stadtwerke Germersheim that clearly and comprehensively presents its diverse services and offerings. The goal was to visibly link utility services, infrastructure, customer service, and regional engagement, and to convey the added value that Stadtwerke Germersheim brings to the local community.
Big Picture for Mainka

Management Philosophy for Construction & Office

The Big Picture translates Mainka Bau's new leadership model into a clear, shared vision for all areas. It creates a uniform language for managers and supports consistent, confident implementation in everyday management.
Big Picture for the Hanseatic City of Lübeck

Three ways to green heat

Lübeck uses the "Big Picture" to transparently show how municipal heat planning is being implemented. The visualization depicts area-specific supply options and measures that will lead to greenhouse gas neutrality in the heating sector.
Big Picture for Westfalen Weser Netze Logistics

A big picture as a compass for logistics

Westfalen Weser Netz GmbH has realigned its logistics structures and introduced a digital inventory management system. The big picture visualizes the entire logistics landscape at a glance and creates a clear, common orientation for all parties involved.
Big picture for Burg municipal utilities

The future of energy at a glance

Burg Municipal Utilities secures the energy supply in the Jerichower Land region while also driving forward the strategic development of its company. The big picture highlights services, infrastructure, and future goals, combining regional identity with a clear strategic focus. This creates an overall picture that provides orientation and presents complex interrelationships in an understandable way.
Big Picture for Krone Fleet

Complex fleet solutions clearly explained

The KRONE FLEET Group has consistently developed its service profile in recent years: from a traditional trailer rental company to a comprehensive solution provider for modern fleet management. The big picture makes the new identity visible—externally to customers, partners, and interested parties, but also internally to strengthen the company's self-image.
Big Picture for Stadtwerke Quickborn

What's really behind electricity, gas, and water

A "Big Picture" was created for Stadtwerke Quickborn that clearly brings together its services and values. The goal was to highlight what the utility stands for and the contribution it makes to the region every day.
Big Picture for BVV Pension Management GmbH. Wolf Wienecke

Value-Added Features at a Glance

BVV Pension Management GmbH wanted to convey its appeal as an employer in a clear and emotionally engaging way. To that end, a “Big Picture” was created that clearly brings together the company’s values, benefits, mobility, health, and career prospects.
Big Picture for EVO. Energie Versorger Oberhausen GmbH

Vision with city access

Energieversorgung Oberhausen AG has translated its new corporate vision into a memorable “big picture.” At the heart of this vision are seven key objectives, strategic guidelines, and a shared responsibility for Oberhausen’s future.
Big Picture for Deutschlandradio, Sustainability Strategy

Sustainability firmly embedded

With its 2024/2025 Sustainability Strategy, Deutschlandradio demonstrates how responsibility is put into practice. The jointly developed "Big Picture" highlights key areas of action, provides guidance, and invites employees to actively help shape sustainability.
Big Picture for Normfest

New Approaches to Sales

Normfest is realigning its sales strategy and using changing customer needs as the starting point for new channels, roles, and touchpoints. Big Pictury developed a customized Big Picture solution for this purpose...
Big Picture for EEW Energy from Waste GmbH

Transformation Through Energy

EEW Energy from Waste GmbH is one of Europe’s leading companies in the field of thermal waste and sewage sludge recovery. With ambitious sustainability goals and a clear focus on digitalization, EEW is pursuing a path toward climate-neutral and climate-positive operations...
Big Picture for Stadtwerke Barth

Heat with a Vision for the Future

Barth Municipal Utilities is making its district heating system visible, understandable, and accessible to residents. The Big Picture explains the expansion of the district heating network, highlights current and future energy sources, and provides a clear framework for dialogue, education, and trust...

Techniker Krankenkasse - Rethinking Work

Techniker is actively shaping the transformation of the workplace. Under the project name “Modern Workplace,” a comprehensive approach to location-flexible work, new forms of collaboration, and modern digital tools was developed. Big Pictury developed a visual communication package for this purpose...
Big Picture for BWV, Vocational Training Center of the German Insurance Industry

Visualizing E-Learning Roles

Digital learning environments are transforming roles, responsibilities, and skills in the insurance industry. To provide greater guidance, the Vocational Training Center of the German Insurance Industry (BWV) collaborated with the expert team on learning systems and educational technologies to develop a role model for e-learning...

Salzgitter AG - Systematic Transformation

A transformation process designed to highlight new structures, growing teams, and increasing demands. To communicate this change in a clear and memorable way, a “Big Picture” was created to serve as a visual guide for employees. The illustration clearly shows how strategy, collaboration, customer focus, and corporate values are intertwined...

Wedel Public Utilities at a Glance

In an increasingly challenging competitive and cost environment, Stadtwerke Wedel has further refined its strategic direction. In collaboration with E1 Management Consulting, Big Pictury developed a "Big Picture" that clearly illustrates the company’s structure, range of responsibilities, and key future priorities...
Big Picture for Marco Keenisch

Communicate Clearly, Sell Better

With his "Big Picture," Marco Keenisch illustrates how clear positioning, structured sales processes, and targeted customer retention lead to measurable sales success. The visualization breaks down the Keenisch Academy’s offerings into an easy-to-understand 12-step plan...
Big Picture for NRW.Bank

"WIR!" Is Taking Shape

NRW.BANK has developed a new mission statement, “WIR! für NRW,” that clearly articulates the development bank’s purpose. In collaboration with Big Pictury, the bank created a “Big Picture” that brings the corporate culture and the six principles of the mission statement to life visually...

Our process: from concept to integration

We accompany you step by step as you transform your topics and content into an impressive overall picture and seamlessly integrate it into your communication strategy.
A man is presenting a strategy slide titled "Our Strategy" on a screen.
Step 1

Concept & Analysis

We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.
Three people are sitting at a table; a woman is gesturing, and a man is holding up a screen that reads "Lucom 8.0 Modules."
Step 2

Visualization & Design

We develop the visual story of your big picture from the content building blocks. The design is individually tailored to your company.
A business team is discussing an interactive digital map featuring data and graphics.
Step 3

Implementation & Integration

We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.

Your big picture in various formats

Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.

Get started today—schedule your free initial consultation!

Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
A man is presenting an infographic titled "BIG PICTURE" to three colleagues on a table in a conference room.
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Big Pictures
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Big Pictury GmbH
Gerhofstrasse 1-3
20354 Hamburg, Germany
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