References
Insights into our project world
Big Pictures are created in very different contexts: strategy, change, HR, production, marketing & sales. Here we show a selection of projects that illustrate particularly well how visual communication makes complex topics understandable. Each project is exemplary for one area - and provides an insight into our way of working.
Selected projects at a glance
Each big picture tells its own story. Here you will find a curated selection of projects that show different areas of application - from strategy and transformation to people & culture, production and sales.
Energy with a Home-Field Advantage
Stadtwerke Bad Homburg presents its diverse business operations in a clear, approachable, and easy-to-understand way at a glance. The “Big Picture” illustrates what lies behind reliable supply, personalized service, and modern energy solutions, thereby serving as a key element in its marketing strategy.
A holistic view of the customer
KRONE Landschmaschinen connects sales and after-sales throughout the entire customer lifecycle – in both the analog and digital sales worlds. The big picture provides clarity about processes, roles, and responsibilities and strengthens customer focus across all channels.
Understanding the new world of Sparkasse
The big picture makes the new headquarters of Stadt-Sparkasse Solingen, with its working environments, zones, and processes, easy to understand. Employees can quickly find their bearings, and the click picture allows them to interactively explore the new world of Sparkasse.
KRONE agricultural machinery – production reimagined
The big picture visualizes the new production logic at KRONE Landmaschinen: moving away from rigid workflows toward flexible, clearly structured processes. Employees can quickly see how teams, material flows, and departments will interact in the future.
A picture is worth a thousand pieces of data
PLEdoc GmbH documents and digitizes complex infrastructure networks and geodata processes. The big picture makes these multi-layered business processes visible for the first time as a coherent whole and shows how data, systems, and people at PLEdoc interact.
We work particularly frequently for these sectors
Big Pictures work wherever people need to understand complex topics - regardless of industry or company size.
Marketing tool for KRONE trailers
With its "Seamlessly Integrated Trailer," KRONE showcases digital services and vehicle technology as a comprehensive service promise. The big picture shows how telematics, workshops, drivers, and logistics interlock—and serves as a central marketing and communication tool for different target groups and occasions.
Further projects & references
Every big picture arises from a specific business need: providing orientation, explaining change, making strategy tangible.
Here we present further selected references in compact form—as an overview of topics, industries, and fields of application.
Germersheim Public Utilities - More Than Just Energy
A “Big Picture” was created for Stadtwerke Germersheim that clearly and comprehensively presents its diverse services and offerings. The goal was to visibly link utility services, infrastructure, customer service, and regional engagement, and to convey the added value that Stadtwerke Germersheim brings to the local community.
The future of energy at a glance
Burg Municipal Utilities secures the energy supply in the Jerichower Land region while also driving forward the strategic development of its company. The big picture highlights services, infrastructure, and future goals, combining regional identity with a clear strategic focus. This creates an overall picture that provides orientation and presents complex interrelationships in an understandable way.
Complex fleet solutions clearly explained
The KRONE FLEET Group has consistently developed its service profile in recent years: from a traditional trailer rental company to a comprehensive solution provider for modern fleet management. The big picture makes the new identity visible—externally to customers, partners, and interested parties, but also internally to strengthen the company's self-image.
Transformation Through Energy
EEW Energy from Waste GmbH is one of Europe’s leading companies in the field of thermal waste and sewage sludge recovery. With ambitious sustainability goals and a clear focus on digitalization, EEW is pursuing a path toward climate-neutral and climate-positive operations...
Heat with a Vision for the Future
Barth Municipal Utilities is making its district heating system visible, understandable, and accessible to residents. The Big Picture explains the expansion of the district heating network, highlights current and future energy sources, and provides a clear framework for dialogue, education, and trust...
Techniker Krankenkasse - Rethinking Work
Techniker is actively shaping the transformation of the workplace. Under the project name “Modern Workplace,” a comprehensive approach to location-flexible work, new forms of collaboration, and modern digital tools was developed. Big Pictury developed a visual communication package for this purpose...
Visualizing E-Learning Roles
Digital learning environments are transforming roles, responsibilities, and skills in the insurance industry. To provide greater guidance, the Vocational Training Center of the German Insurance Industry (BWV) collaborated with the expert team on learning systems and educational technologies to develop a role model for e-learning...
Salzgitter AG - Systematic Transformation
A transformation process designed to highlight new structures, growing teams, and increasing demands. To communicate this change in a clear and memorable way, a “Big Picture” was created to serve as a visual guide for employees. The illustration clearly shows how strategy, collaboration, customer focus, and corporate values are intertwined...
Wedel Public Utilities at a Glance
In an increasingly challenging competitive and cost environment, Stadtwerke Wedel has further refined its strategic direction. In collaboration with E1 Management Consulting, Big Pictury developed a "Big Picture" that clearly illustrates the company’s structure, range of responsibilities, and key future priorities...
Communicate Clearly, Sell Better
With his "Big Picture," Marco Keenisch illustrates how clear positioning, structured sales processes, and targeted customer retention lead to measurable sales success. The visualization breaks down the Keenisch Academy’s offerings into an easy-to-understand 12-step plan...
"WIR!" Is Taking Shape
NRW.BANK has developed a new mission statement, “WIR! für NRW,” that clearly articulates the development bank’s purpose. In collaboration with Big Pictury, the bank created a “Big Picture” that brings the corporate culture and the six principles of the mission statement to life visually...
Our process: from concept to integration
We accompany you step by step as you transform your topics and content into an impressive overall picture and seamlessly integrate it into your communication strategy.
Step 1
Concept & Analysis
We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.
Step 2
Visualization & Design
We develop the visual story of your big picture from the content building blocks. The design is individually tailored to your company.
Step 3
Implementation & Integration
We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.
Your big picture in various formats
Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
Get started today—schedule your free initial consultation!
Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
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