Explain LCX NEXUS clearly in sales
The big picture helps LCX NEXUS communicate its complex sales ecosystem in an understandable way—for clear arguments, better customer discussions, and greater persuasiveness.
topic
• Processes & Supply Chain
• Sales & Customer Communication
industry
logistics
format
• Digital big picture
• Click picture
• Video animation
area of application
• Sales & customer meetings
• Presentations & trade fairs
• Partner communication
Target group
• Customers
• Partners
• Sales teams
• Internal stakeholders
special features
• Digital + physical ecosystem visualized
• Complex processes clearly structured
• Bilingual (DE / EN)
Initial situation & challenge: Communicating complexity in an understandable way
LCX NEXUS offers a solution for load carrier management that connects digital processes, physical workflows, data flows, and various stakeholders. For customers and partners, this combination was often difficult to fully comprehend—too many steps, too many participants, too many abstract terms.
This raised a key question for sales teams: How can this complex ecosystem be explained in a way that is understandable in just a few minutes and immediately convincing?
The challenge was to present digital and physical process steps in a clear, structured overview – without overwhelming the audience with technical details, but with enough depth to quickly convey the benefits, processes, and added value.
The solution: A big picture for a complex ecosystem
In order to explain the LCX-NEXUS system convincingly, a big picture was developed that brings together all digital and physical process steps in an understandable visual story. It shows how data flows, transport routes, partner roles, and services interlock—from digital clearing to physical processing to final return.
The big picture serves as a powerful sales communication tool because it immediately highlights the benefits of the solution: transparency, efficiency, fairness, and a smoothly functioning ecosystem. Sales teams, customers, and partners can now grasp and understand complex processes in just a few minutes.
A supplementary click picture version allows users to dive into individual steps and explore details digitally as needed – ideal for presentations, customer meetings, and international assignments.
This is how the big picture came about
The Big Picture was developed in close collaboration with the LCX-NEXUS team and translates the complex processes of the ecosystem into a clear, easy-to-understand visual structure.
1. Clarify content and procedures
All relevant process steps, roles, and data flows were collected, organized, and structured in a clear manner in order to fully map the logic of the LCX-NEXUS ecosystem.
2. Develop visual imagery
The digital and physical process world was translated into a comprehensible, coherent visual story. In the process, complexity was reduced and the most important value propositions were clearly highlighted.
3. Feedback & Finalization
In several rounds of consultation, the big picture was refined and expanded to include sales-related points. In addition, a click picture version was created, which provides a more detailed view of individual steps and offers optimal insights for presentations.
Effect & Results
The Big Picture helps LCX NEXUS make a complex system understandable in just a few moments. Sales teams can now explain processes, roles, and benefits much more easily, while customers and partners can quickly see how the ecosystem works and what added value it offers. This makes the Big Picture an effective tool in customer communications, at trade shows, and in presentations.
"Explain in a clear and convincing way"
"With Big Pictury's Big Picture, we have obtained a visual communication solution that gets to the heart of our complex processes. It helps us enormously to explain the LCX NEXUS ecosystem in a clear and convincing way – both internally and to potential partners. The image is used extensively in presentations, at trade fairs, and in customer communications."
Max Wenzel, Chief Creative Officer, Oliver Fendler, CEO, LCX NEXUS
Additional formats & options
Click Picture
Click Picture adds an interactive layer to the visualization. With zoom-ins and info boxes, users can explore and delve deeper into individual steps of the ecosystem. It is available in several languages and complements personal conversations, presentations, and sales.
Video Animation
The video animation guides viewers through key elements of the LCX-NEXUS ecosystem and brings processes, roles, and benefits to life in a dynamic way. Ideal for presentations, trade shows, and digital communication.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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