CRIF – Rethinking leadership
With the Big Picture, CRIF makes its new leadership model visually comprehensible and supports managers and employees in their joint transformation.
topic
Management & Leadership Model
industry
Information & credit services
format
Big Picture (digital & large print)
area of application
• Executive onboarding
• Leadership communication
• Change communication
Target group
• Managers
• Employees
• Internal stakeholders
special features
• Implementation of a complex leadership model (TRUST model) as a visual, uniform diagram
• Tailored to corporate design
• Use in Germany and Austria
Leadership in transition: Making complex expectations understandable
CRIF is in the process of introducing a new leadership model (known as the TRUST model) that sets high expectations for leadership and collaboration.
The challenge was to communicate this abstract model in a way that would be quickly understood by all managers and employees—without getting lost in long texts or PowerPoint documents.
The solution: a big picture as a visual basis for leadership culture
The big picture visualizes the TRUST model with clear elements and recommendations for action throughout the entire employee life cycle. It replaces complicated documents with a clear, easy-to-understand image and makes leadership skills tangible.
This creates a common understanding: Who leads and how? What values apply? Where do I start, and what are the key points for action? The image is presented centrally and serves as a basis for all managers and employees alike.
This is how the big picture came about
1. Clarify content and structure
In a workshop with executives from Germany and Austria, the TRUST model was explored in depth together with CRIF-HR and the key elements were prioritized.
2. Develop visual imagery
Based on the workshop results, a visual language was developed that complies with CRIF's corporate design guidelines and makes the model visually translatable.
3. Fine-tuning & coordination
The big picture was finalized in coordination rounds with CRIF—ready for use in executive onboarding, employee reviews, and internal communication.
Effect & Results
The big picture made it much easier to introduce the new leadership model at CRIF: it made complex content understandable and increased understanding and acceptance throughout the company. The image made a particular impression on Leadership Day and received positive feedback from managers.
"The leadership model made tangible"
Our "big picture" has made the new leadership model easier to understand and has strengthened acceptance among managers and employees, which has made the change process much easier.
The introduction and implementation of a new leadership model requires targeted and clear communication to ensure lasting success. Our "big picture" plays a decisive role in this and will provide us with significant support. During the first internal information events, we already noticed that the visualization in the 'Big Picture' made the originally abstract model much more understandable and accessible for managers and employees. We look forward to using this valuable communication tool in all our future initiatives and measures to make the change effective and comprehensible."
Sabrina Brokherm, HR Business Partner, CRIF GmbH
Sören Schwarzer (Head of Business Analysis & Transformation Management, CRIF GmbH) presents the big picture to CRIF Germany's executives for the first time at Leadership Day.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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