GRAEF wanted to communicate its corporate values clearly and tangibly so that they could be understood and experienced by all employees. The aim was to create a common understanding of values and to present the cultural core of the company in a vivid form.
To successfully implement the new leadership model, a workshop was conducted with leaders from Germany and Austria to collaboratively develop the content of the “Big Picture.” Based on the workshop results and a briefing session with the creative team at Big Pictury, the Big Picture was designed. Special attention was given to aligning with the corporate design guidelines from the headquarters, which also defined the illustration style. The illustration team at Big Pictury seamlessly adapted these requirements.
BVV Pension Management GmbH uses Big Picture to clearly present its wide range of employee benefits in the areas of values, mobility, benefits, health and prospects. This visual aid is used for both internal and external communication to inform potential and existing employees about the services offered.