The future of energy at a glance
Stadtwerke Burg GmbH secures the energy supply in the Jerichower Land region while also driving forward the strategic development of its company. The big picture highlights services, infrastructure, and future goals, combining regional identity with a clear strategic focus. This creates an overall picture that provides orientation and presents complex interrelationships in an understandable way.
topic
Energy supply & future strategy
industry
Energy supply / Municipal utilities
Formats
• Big Picture (strategy and performance overview)
• Click Picture (interactive version)
• Use in print and digital formats
area of application
• Customer communication
• Corporate communication
• Presentations & events
Target group
• Customers
• Business partners
• Employees
• Regional stakeholders
special features
• Combination of services, future strategies, and regional buildings & special features
Initial situation & challenge: Energy supply between security & transformation
As the leading energy supplier in the Jerichower Land region, Stadtwerke Burg stands for a reliable supply of electricity, gas, and heat. At the same time, the energy transition, digitalization, and new mobility concepts are fundamentally changing the requirements for municipal utilities.
The challenge was to present this complexity in an understandable way: traditional energy supply, grid expansion, renewable energies, e-mobility, customer service, and strategic future goals had to be brought together in a single image. It was crucial to highlight both the technical complexity and the regional ties.
The solution: A comprehensive visual overview of the energy future
The Big Picture combines services, infrastructure, and strategic orientation in a clearly structured presentation. Energy generation, grid infrastructure, photovoltaic systems, heat supply, and e-mobility solutions are shown in their interaction.
At the same time, integrated landmarks of the city of Burg make its regional roots visible. The result is a vivid communication tool that conveys both the operational strength and the long-term future strategy of Stadtwerke Burg.
Individual scenes
The scene shows the installation of a network connection for gas, electricity, and heat. Planning via GPS, civil engineering work, and pipe laying are bundled together in a single display.
Construction teams lay cables while employees in the office monitor and control the infrastructure digitally. These scenes illustrate the interplay between network expansion and the digital system landscape—from the construction site to the data center.
The municipal office of Stadtwerke Burg is nestled between the water tower, St. Nicolai, and the northern heating plant. The map of Burg shows how energy supply, infrastructure, and the cityscape are interconnected—and how Stadtwerke Burg is firmly anchored in the region.
This is how the big picture came about
The big picture was developed in close cooperation with Burg municipal utilities over a period of five months. The aim was to translate all relevant service areas, strategic fields of action, and regional characteristics into a coherent visual structure.
1. Analysis & Structuring
Services, infrastructure projects, and strategic goals were defined and prioritized together. This resulted in the development of a draft concept that systematically links supply, mobility, digitization, and climate protection.
2. Development & iteration
The illustration was created iteratively: scenes, content, and regional landmarks were sketched, coordinated, and adapted—with a focus on technical accuracy and comprehensibility.
3. Feedback & Finalization
The big picture was finalized and an interactive click version was created together. This resulted in a coordinated communication tool for print and digital formats.
Effect & Results
Today, the big picture serves as a visual framework for Stadtwerke Burg's services and strategy. It helps to make complex topics such as the energy transition and digitalization tangible and creates a uniform basis for discussions with customers, partners, and internal teams.
"A valuable communication tool for our customers and partners"
"With the Big Picture, we finally have a vivid way to present our diverse services and our strategy for the future. The combination of detailed illustrations, clear storytelling, and regional identity makes this image a valuable communication tool for our customers and partners."
Elke Schütze, Marketing, Burg Municipal Utilities Ltd.
Additional formats & options
A click picture with zoom-ins and info boxes was created as an accompanying medium. It enables customers, employees, or partners to click through the content independently and access further information via stored links or files. The click picture thus complements the personal communication formats.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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