Vision for the future 2050 Munich Public Utilities
A big picture was created for Stadtwerke München that visualizes the 2050 vision of the future as a holistic city model. The aim was to combine technological transformation, climate neutrality, and civic participation in an understandable overall picture.
topic
• People & Culture
• Change & Transformation
industry
Energy and infrastructure services
format
• Digital big picture
• Click picture (interactive)
• Video animation
area of application
• Employee communication
• Internal orientation, vision for the future
Target group
• Employees
• Managers
• Internal project teams
special features
• Linking future scenarios, a real map of Munich, and a presentation of SWM's areas of activity
Initial situation & challenge: Creating orientation in new working environments
As a municipal utility and service provider, Stadtwerke München (SWM) is a central pillar of public services in Munich and the surrounding area. It supplies the city with electricity, water, heat, mobility, and telecommunications.
With the heating transition and the goal of providing CO₂-neutral district heating by 2040, as well as the expansion of renewable energies, SWM is actively driving change. Photovoltaics, geothermal energy, wind power, and combined heat and power are being further developed, as are smart metering systems and digital infrastructures.
The challenge was to translate this comprehensive transformation into a convincing vision of the future. The image had to be technically credible and at the same time clearly convey how a climate-neutral Munich works – with citizens as active participants, clean mobility, and networked energy systems.
The solution: a big picture as a visual savings bank world
The big picture shows Munich as a vibrant, interconnected energy system in 2050. It illustrates how energy, heat, mobility, and communication are intertwined—day and night, around the clock.
Photovoltaic systems on roofs, wind energy, and geothermal energy are depicted, as are electricity and heating networks, e-mobility, and intelligent sensor technology. Citizens appear not only as consumers, but also as co-creators who generate their own electricity or use sharing services.
The big picture is complemented by an interactive click picture. Clickable points allow users to explore topics and future projects in greater depth – from renewable energies and smart metering systems to sustainable neighborhood solutions. An accompanying video animation guides users step by step through the content and makes the connections intuitively understandable.
Individual scenes
Coordination of all supply areas in an integrated urban model.
Citizens as active participants in the climate-neutral energy system.
SWM as an integrated service provider for energy, mobility, and communication.
This is how the big picture came about
In order to present the vision for the future in 2050 in a structured manner, the big picture was developed in close consultation with experts from SWM.
1. Planning & Coordination
Key areas of action such as energy generation, the heat transition, mobility, and digitalization were defined and recorded in terms of their interaction.
2. Visualization & fine-tuning
The city of Munich was designed as a recognizable space. Infrastructure, buildings, and transport axes form the stage for the energy system of the future.
3. Digital expansion
In addition, a clickable HTML5 format (click picture) and a video animation were created to explain the content step by step.
Effect & Results
The Big Picture serves as the central strategic image of the 2050 vision for the future. It provides orientation and helps to make SWM's long-term development comprehensible.
"Fromthe initial consultation to the final design, we felt we were in excellent hands."
BigPictury has brought our vision for the future in 2050 to life in an impressive way. Thanks to the Big Picture, more than 10,000 employees now understand at a glance where SWM is headed and how all areas contribute to this. We chose Big Pictury because the team not only has experience with municipal utilities and the energy world, but can also translate complex strategies into clear and appealing visuals. This strength was confirmed throughout the entire project: flexible, collaborative, and with valuable insights that go far beyond traditional graphic design services. From the first meeting to the final draft, we felt we were in good hands—and the result speaks for itself: a strategy image that provides orientation, strengthens identification, and impressively conveys our vision for the future.
Kilian Egger, Manager of Strategy and Corporate Management, Stadtwerke München GmbH
Experience the big picture interactively
With Click Picture, individual areas of the big picture can be explored in greater depth, such as the topic "Mobility Platform and On-Demand Mobility (ODM)", for example, where texts, links, images, or videos can be added as desired.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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