More impact for a world without hunger
Welthungerhilfe is strengthening its organization through the ZAMI transformation. This involves modernizing administrative and organizational structures in connection with the S/4HANA implementation. The Big Picture helps create a shared understanding of this transformation and demonstrates how the organization can make the best use of its resources and expertise.
topic
Change & Transformation
industry
• International development work
• NGO
format
• Big Picture (transformation image)
area of application
• Change communication
• Communicating progress on the transformation
Target group
• Employees (global)
• Managers (global)
special features
• Combining SAP migration, digital modernization, process harmonization, and organizational development
Initial situation & challenge: Between aspiration and administrative reality
In an increasingly complex and volatile global environment, international NGOs must constantly adapt and evolve. Rising expectations regarding transparency, accountability, and responsiveness require not only strong on-the-ground operations but also modern and efficient internal structures.
At Welthungerhilfe, many processes and systems had evolved over time and were not always fully integrated or consistently digitized. As a result, internal workflows were sometimes more complex than necessary, particularly in the administrative area.
Against this backdrop, the transition to a new digital platform—SAP/4HANA—provided an opportunity to rethink and better align organizational and technical structures as part of the ZAMI transformation. The modernization affects key areas such as procurement, finance, and donor management across locations and functions.
The challenge was therefore not only technical but also cultural in nature. ZAMI had to be understood as a values-driven transformation that reinforces shared principles and requires a shift in mindset throughout the entire company. It demands openness to new ways of working, cross-functional collaboration, and a shared commitment to continuous improvement. In this sense, it represents a strategic step toward clearer structures, harmonized processes, and a future-proof organization.
The solution: Guidance during transformation
The big picture illustrates how ZAMI fits into the broader organizational transformation. It shows how digital modernization, harmonized processes, and organizational development work together to create a more coherent and sustainable way of working. This strengthens the organization’s ability to act effectively in a rapidly changing environment. Key areas—from procurement to finance to donor management—are clearly situated within their strategic context.
This makes it clear that ZAMI is much more than just a technical implementation. The illustration shows how automation, cloud-based solutions, and clearly defined responsibilities can simplify administrative work and free up time for what really matters.
This fosters a shared understanding of why the transformation is necessary, what it will change, and how it will strengthen the organization’s ability to achieve sustainable impact.
Individual scenes
Walking Together
Change requires commitment and trust. A change process cannot succeed on its own, but through mutual support and cooperation. New paths are taken together – supported by openness, reliability, and the common goal of shaping change in a sustainable way.
Developing skills
System changes only take effect when people actively participate in shaping the change. New processes and digital tools require additional skills, which can be developed through targeted training and coaching. This is the only way to ensure that employees can use the potential of the new systems safely and responsibly.
Automated working basis
The system changeover and a uniform data source enable information to be retrieved and evaluated with ease. This not only saves time, but also provides employees with long-term support, leaving them more time for essential tasks.
This is how the big picture came about
Thanks to content provided in advance, it was possible to create an initial draft of the visual world even before the kick-off. This laid the foundation for the content structure, and the first image inhabitants were allowed to move into the image in the form of coordination scenes. This status then formed the basis for further development at the kick-off meeting.
Further aspects and ideas followed, bringing the image to life. Once all content had been represented, the project group was expanded to include the project management team for the transformation. The additional input this provided sharpened the image and turned it into the finished big picture.
1. Workshop & Analysis
Together, key process areas, technical changes, and strategic objectives were structured and linked together.
2. Prototyping & Iteration
The content was translated into visual logic that combines administrative relief, digital processes, and local impact.
3. Feedback & Finalization
Finally, the image was finalized with input from the project management team and rounded off with numerous asynchronous feedback comments.
Effect & Results
The Big Picture serves as a central communication tool for ZAMI. It supports internal orientation and helps employees worldwide to understand the transformation and their own contribution to it.
"The big picture creates common ground"
“A comprehensive transformation isn’t just about technology—it’s about people, collaboration, and a shared sense of purpose. The Big Picture helped bring together different perspectives and made our shared direction clear. It provided clarity throughout the company and strengthened our foundation for sustainable change.”
Quote source, position
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
Big Pictury
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