More impact for a world without hunger
With the ZAMI transformation project, Welthungerhilfe is realigning its administrative and organizational structures. The big picture provides clarity about goals, contexts, and changes and supports communication about the SAP S/4HANA implementation.
topic
Change & Transformation
industry
• International development work
• NGO
format
• Big Picture (transformation image)
area of application
• Change communication
• Strategy communication
• Transformation "Progress"
Target group
• Employees (global)
• Managers
• Project managers
special features
• Combining SAP migration, process standardization, and strategic realignment
Initial situation & challenge: Between aspiration and administrative reality
Welthungerhilfe operates worldwide in complex and volatile contexts. At the same time, demands for transparency, compliance, speed, and accountability are increasing. However, internal processes and IT structures were partly paper-based, not fully networked, or technically outdated. Manual data entry, parallel systems, and bureaucratic processes tied up resources that were actually needed for projects in the field.
The expiry of SAP support created additional pressure to act. Welthungerhilfe therefore bundled its organizational and technical realignment in the ZAMI (Central Administration and Management Instrument) transformation project. The necessary switch to SAP S/4HANA affected central areas such as procurement, finance, and donor management – and thus almost all locations and employees.
The challenge was to communicate this profound change not as an isolated IT project, but as a strategic realignment: away from administrative burdens and toward clearly structured, digitized, and more efficient processes.
The solution: Guidance during transformation
The big picture shows how ZAMI fits into the overall context. It illustrates how technical change, process standardization, and organizational development are interlinked. Key process chains—from procurement and financial management to donor management—are presented in a clear manner and placed in their strategic context.
This makes it clear that ZAMI is more than just a system implementation. The image illustrates how automation, cloud-based solutions, and clearly defined responsibilities help to reduce administrative effort and use resources in a more targeted manner.
This creates a common understanding of why the transformation is necessary, what changes it will bring, and how it will strengthen the organization's effectiveness in the long term.
Individual scenes
Walking Together
Change requires commitment and trust. A change process cannot succeed on its own, but through mutual support and cooperation. New paths are taken together – supported by openness, reliability, and the common goal of shaping change in a sustainable way.
Developing skills
System changes only take effect when people actively participate in shaping the change. New processes and digital tools require additional skills, which can be developed through targeted training and coaching. This is the only way to ensure that employees can use the potential of the new systems safely and responsibly.
Automated working basis
The system changeover and a uniform data source enable information to be retrieved and evaluated with ease. This not only saves time, but also provides employees with long-term support, leaving them more time for essential tasks.
This is how the big picture came about
Thanks to content provided in advance, it was possible to create an initial draft of the visual world even before the kick-off. This laid the foundation for the content structure, and the first image inhabitants were allowed to move into the image in the form of coordination scenes. This status then formed the basis for further development at the kick-off meeting.
Further aspects and ideas followed, bringing the image to life. Once all content had been represented, the project group was expanded to include the project management team for the transformation. The additional input this provided sharpened the image and turned it into the finished big picture.
1. Workshop & Analysis
Together, key process areas, technical changes, and strategic objectives were structured and linked together.
2. Prototyping & Iteration
The content was translated into visual logic that combines administrative relief, digital processes, and local impact.
3. Feedback & Finalization
Finally, the image was finalized with input from the project management team and rounded off with numerous asynchronous feedback comments.
Effect & Results
The Big Picture serves as a central communication tool for ZAMI. It supports internal orientation and helps employees worldwide to understand the transformation and their own contribution to it.
"The big picture creates common ground"
"In a transformation project of this magnitude, it is not enough to simply convert systems. We first had to find common ground—in our processes, in our roles, and in our understanding of collaboration. Previously, each area had its own logic. The big picture helped us bring these perspectives together and create a unified basis. It reveals how human collaboration and technical standardization interact—and why this is precisely the foundation for sustainable change."
Quote source, position
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
Big Pictury
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