How to use a big picture in your company
A big picture only has an impact when it is actively used. With these approaches, it becomes a tool for communication, orientation, and joint discussion.
Establishing the big picture as a common point of reference
Once the big picture has been developed, the next step is to make it visible and usable.
The image serves as a common point of reference that can guide discussions. Instead of talking about abstract concepts, teams can look directly at scenes and contexts in the image.
Especially when it comes to strategic issues, the image helps to keep coming back to a central question:
Does what we are currently doing fit with the vision or strategy we have set for ourselves?
In this way, the big picture becomes a visual orientation in everyday life.
Involve multipliers and ambassadors
A big picture is particularly effective when it is actively used by people within the company.
That's why it's worth defining multipliers or ambassadors at an early stage. These could be, for example:
• Members of the project group
• Managers
• Internal communications officers
• Trainers or moderators
• Sales staff or sales trainers who use the image in customer meetings
These people are particularly familiar with the content and story behind the image and can use the big picture in conversations, presentations, or workshops.
Developing a shared story to accompany the image
To ensure that the image is used consistently within the company, there should be a clear story behind the big picture.
For example, it answers the following questions:
• What is this image about?
• What are its key messages?
• Which scenes are particularly important?
This story can be documented in various forms, such as:
• as a short moderation guide
• as an accompanying text to the image
• or as a click picture in which individual scenes are explained digitally.
This ensures that the image is understood and explained in a similar way throughout the company.
Utilize existing communication channels
A big picture works best when it appears where communication already takes place.
That's why it's worth checking which channels already exist within the company.
Typical examples are:
• Town hall meetings or employee events
• Regular team meetings or departmental meetings
• Intranet or internal newsletters
• Training rooms or workshop areas
• Large walls in offices or production areas
• Customer centers or visitor areas
The big picture can serve as a conversation starter there and be used again and again to explain connections.
Provide printed and digital versions
To ensure that the image can be used flexibly, it makes sense to provide different versions.
For example:
• large posters for rooms and events
• digital versions for presentations
• excerpts from individual scenes for documents or training courses
• an interactive version as a click picture
You can also find an overview of possible variants in our solutions and formats.
Use the image long term
The greatest value of a big picture often emerges over time.
It is not presented just once, but used again and again—to explain topics, structure discussions, or classify decisions.
You can find many examples of how companies use their big pictures in our reference projects.
A tool for shared orientation
A big picture is not only a means of communication, but also a tool for conversations, discussions, and shared orientation.
When teams return to it again and again, a common understanding of strategy, change, or complex achievements gradually emerges.
In this way, the image remains not just an illustration—it becomes an integral part of communication within the company.
Frequently asked questions about Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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