The Big Picture Method
A universal approach to organizing complex topics at a glance, clarifying priorities, and making connections clear.
Instead of viewing information solely in chronological order or in isolation, a clear overall picture emerges.
Why this method is important
Many companies have numerous initiatives running in parallel:
• Strategies
• Change projects
• Leadership guidelines
• Process optimizations
• New services or offerings
Each initiative makes sense on its own. But it often remains unclear:
• How do they all fit together?
• What is truly important?
• What is the overall impact?
• Where do interactions occur?
This is exactly where the Big Picture Method comes in.
What the Big Picture Method Does
Instead of presenting information chronologically, scattered, or in isolation, this method organizes topics into a logical structure that can be grasped at a glance.
Organize
Organize complex content and present it in an understandable way.
Prioritize
Recognizing what is essential—and what is secondary.
Understanding Connections
Show how different factors interact.
Communicate clearly
Turn a wealth of information into a clear overall picture.
How the method works in the project
That’s why, in our projects, we don’t just develop a big picture.
Together, we apply the Big Picture Method—always starting with a content board. There, key content, topics, goals, and connections are first consolidated and structured so they can be grasped at a glance.
In the next step, we develop a suitable narrative and structural logic to ensure that complex content is communicated clearly and effectively.
Depending on the topic, this could be, for example:
• a value chain
• a Why–How–What logic
• a journey into the future
Building on this, we create:
• clear core messages
• meaningful priorities
• a comprehensible storyline
• a coherent Big Picture
Anyone who develops a big picture always gains greater clarity, orientation, and an overview of their own information in the process.
Showcasing expertise.
Many clients, project managers, and participants develop valuable skills through collaborative projects and initiatives: structuring complex topics, providing clarity, and communicating content effectively.
With Big Pictury certifications, we make this expertise visible—as recognition of commitment, project experience, and methodological competence.
The badges can be used, for example, on LinkedIn, in resumes, in professional settings, or as internal recognition.
Currently awarded as part of joint projects, workshops, and selected formats.
Big-Picture Thinking
For people who want to learn about the method and develop the ability to approach complex topics holistically, structure them effectively, and present them clearly.
An introduction to Big Picture thinking—through workshops, interactive sessions, and initial practical insights.
Big Picture Clarifier
For people who actively refine content, set priorities, and use this method to bring about tangible clarity in real-world projects.
A visible demonstration of competence for project participants, managers, communications professionals, and internal champions.
Structured in multiple levels:
Certified · Advanced · Expert
Frequently asked questions about Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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