Show what you have to offer instead of just explaining it
The Big Picture illustrates Carlution’s range of services for digital marketing and lead generation for car dealerships. The goal was to convey the benefits of Carlution’s offerings for sales in a way that is easy to grasp and compelling.
topic
Services & Sales
industry
Automotive & Digital Services
format
• Big Picture
area of application
• Sales
• Employee Communications
• External Communications / Marketing
Target group
• Car dealerships
• B2B customers
• Employees
special features
• Illustrating Carlution’s role as a bridge between the dealership and the end customer
Initial Situation & Challenge: A sales service model that requires explanation
Carlution helps car dealerships target their customers more effectively and guide them through the entire process. The real added value arises precisely from this interaction—between the dealership, the customer, and Carlution’s services.
The challenge was to make this interaction understandable to the sales team. Dealerships needed to recognize exactly where Carlution comes into play, what specific tasks it handles, and how this impacts day-to-day operations.
In conversations, this often remained abstract: the service was there, but hard to grasp. There was no clear picture of how the dealership could reach customers—and how to clearly define and highlight Carlution’s important role.
The solution: The customer immediately recognizes the added value
The Big Picture clearly illustrates this process. On the left are the car dealerships; on the right are their customers. Carlution is the connecting link in the process, drawing potential customers’ attention to the dealership and increasing incentives for customers to make a purchase.
Carlution ensures that car dealerships can better reach their customers through various channels to increase their sales—such as websites, social media campaigns, or traditional channels like billboards and radio ads.
By listing all these services in the Big Picture, it becomes clear at a glance exactly where Carlution provides concrete support. The services are no longer described in abstract terms but are visualized in their interplay.
For sales, this means: less explaining, more demonstrating. Conversations no longer start with individual measures, but with an overall understanding.
Individual scenes
The potential customer
Targeted advertisements generate interest: customers become aware of offers, explore vehicle options, and develop a concrete desire to purchase. This creates the impulse to visit the dealership and learn more in person.
Visit to the car dealership
Engaging customers through various channels creates a concrete desire to purchase: customers are motivated, engage more deeply with the offer, and decide to take the next step. This leads them to the dealership, where the purchase is ultimately completed.
The satisfied customer
The end result is a satisfied customer who has found the right vehicle. This positive experience extends beyond the purchase—through ongoing communication, personalized service, and a long-term relationship with the dealership.
This is how the big picture came about
In this project, Carlution’s range of services was translated into a clear, sales-oriented visual concept. The goal was to illustrate the interaction between the dealership, the customer, and the service in a way that is immediately understandable during a conversation. At the kick-off meeting with Carlution, these very topics were first discussed together with Big Pictury. This enabled Big Pictury to develop drafts that were refined into the final Big Picture over the course of the project.
1. Content & Structure
During the initial meetings with the key contacts, we identified how Carlution supports car dealerships and at which touchpoints customers are engaged.
2. Iteration & Optimization
The thematic areas were translated into a simple, easy-to-understand design. The focus was on clearly articulating the logic behind the offering and distilling it down to its essence.
3. Feedback & Finalization
In subsequent revisions, the Big Picture was adapted to Carlution’s corporate design, and the scenes and text were finalized so that it can now be used in marketing.
Effect & Results
The Big Picture is a key sales tool at Carlution that helps make Carlution’s offers easy for dealerships to understand. It provides an overview of the relationship between the dealership, the customer, and Carlution’s offer, making conversations with Carlution’s customers more structured and concise. It also ensures consistent external communication and clearly highlights the added value for dealerships.
“A significantly better structure”
“We knew that our range of services offered real value to car dealerships—but our sales team often struggled to communicate this clearly and consistently. Everyone had their own way of explaining Carlution, and that’s exactly what made conversations unnecessarily complicated.
With the Big Picture, we now have a common foundation. It shows at a glance how we bring car dealerships and customers together and where we provide concrete support. This helps our conversation partners understand more quickly what it’s all about and what benefits we offer.
For us, this means: less explaining, more clarity in conversations, and a significantly better structure in sales."
Benjamin Thiel, Managing Director of Everyco Gesellschaft für Handels- & Online Marketing mbH
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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