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Change Big Picture: Shaping change & getting people on board

The video is AI-generated and shows an example application scenario.
Today, organizations face changes both large and small—from process adjustments to holistic transformations.
A big picture shows the overall picture: goals, benefits, roles, and connections. This makes changes comprehensible, provides orientation, and helps to actively engage people.
A woman looks at a large infographic entitled "SO EVERYONE UNDERSTANDS WHAT MATTERS," which depicts a cityscape and people.

Clarity for change, transformation, and profound transformation

Change can only succeed if people understand why it is happening and where it is leading.
Big Pictures make change and transformation visible, provide orientation, and enable employees to be brought on board at an early stage. This creates a common understanding that reduces resistance and promotes commitment.

This is how change becomes tangible

Whether it's digitalization, organizational development, or international change programs, our approach visualizes change in all its facets. A holistic big picture makes complex relationships understandable, gets stakeholders on board, and provides orientation during change.
Reference

Messe Frankfurt SAP S/4HANA Transformation

Messe Frankfurt was undergoing a comprehensive SAP S/4HANA transformation that not only affected processes and systems, but above all required a cultural change: employees were to think and act in a more data-driven manner in the future.
The big picture makes this change visible, explains the connections in an understandable way, and shows how roles, working methods, and responsibilities are changing. As a result, SAP S/4HANA was not perceived as an IT project, but as a joint journey toward a modern, data-driven organization.
Find out more →
Messe Frankfurt overview showing the transformation from the past to the future of business encounters.
"The big picture makes the changes understandable and helps us to shape the transformation together." Michaela Hofmann, Human Resources Management, Learning & Development, Messe Frankfurt
Relevant examples from practice show how Big Pictures are used in this area of application. You can find further Big Picture references from our project work here.

Our process: from concept to integration

We accompany you step by step as you transform your vision into an impressive overall picture and seamlessly integrate it into your communication strategy.
Wolf Wienecke holds a microphone and points to a presentation titled "Our Strategy."
Step 1

Concept & Analysis

We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.
Three people discuss a diagram on a large screen showing the development of Lox 4.0.
Step 2

Visualization & Design

We develop the visual story of your big picture from the content modules. The design is individually tailored to your company.
Three businesspeople are discussing a large, illuminated diagram on a wall, with one man pointing at it with a pen.
Step 3

Implementation & Integration

We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.

Your big picture in various formats

Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
Tablet displays website with illustration of agricultural machinery and cows; text box
Four colleagues are discussing a digital infographic board with a world map and diagrams.
A woman in a blue blazer presents a complex business diagram with "Vision" and "Modern Workplace 2024" on a large screen.
Infographic "From the field to the world" shows Krone's food production and distribution process.
Large screen in a lobby displaying a colorful, illustrated map labeled "NEW BEGIN TO."
Illustrated diagram "We are digitizing the company" with gears, people, and processes.
A smiling man in a suit and jeans holds a large illustrated card with the text "The Personnel Manufacturer. How to Make It Simple."
Tablet displays website with illustration of agricultural machinery and cows; text box
Four colleagues are discussing a digital infographic board with a world map and diagrams.
A woman in a blue blazer presents a complex business diagram with "Vision" and "Modern Workplace 2024" on a large screen.
Infographic "From the field to the world" shows Krone's food production and distribution process.
Large screen in a lobby displaying a colorful, illustrated map labeled "NEW BEGIN TO."
Illustrated diagram "We are digitizing the company" with gears, people, and processes.
A smiling man in a suit and jeans holds a large illustrated card with the text "The Personnel Manufacturer. How to Make It Simple."

Get started today—schedule your free initial consultation!

Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
Wolf Wienecke presents a large diagram with the inscription "Together we shape the future. BIG PICTURE" in front of three colleagues sitting at a table.
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Big Pictures
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Big Pictury GmbH
Gerhofstrasse 1-3
20354 Hamburg, Germany
contact@big-pictury.com
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