How can employer branding be successful?
In today's highly competitive talent market, a strong employer brand is not only important, it is crucial. But what makes a successful employer branding strategy? In this article, you will discover key elements that will make your employer brand unique.
1. Analysis and alignment: Laying the foundation
Recognize the status quo: Start with an in-depth analysis of your current positioning in the job market. This includes a comprehensive assessment of the internal and external conditions as well as the strengths and weaknesses of your company. An employee survey or cultural analysis can provide valuable insights here.
2. Trends and target groups: Navigating and adapting
A central theme of the episode is the big picture that we developed together with the KRONE GROUP team. Anna-Lena describes how this visual overview helps to structure complex content, create a common direction, and anchor strategic changes in the company in the long term.
3. Vision and values: Bringing the brand to life
Strengthen your identity: Define what your company stands for and what sets it apart as an employer. Your employer brand positioning statement, unique employment proposition, and cultural fit should clearly express your authentic employer identity. These components create transparency about who you are as an employer, what makes you special, and who is the best fit for you.
Big picture communication: It's not just about defining your vision and values, but also communicating them consistently and visually appealingly.
Attract and retain talent with big pictures: Visualizations can be used effectively in many areas of employer branding, from onboarding processes to presenting career opportunities. Big pictures convey clearly and unambiguously what is at the heart of your company and what role employees play in it—now and in the future. This visual strategy is ideal for painting a coherent and appealing picture of your company throughout all phases of the recruiting process. They not only illustrate how the company works, but also how individual talents fit into the big picture and can contribute to it.
4. Objectives and implementation: putting strategies into practice
Define strategic goals: Set clear goals for your employer branding and determine how you want to measure success. This includes improving your visibility as an attractive employer, positioning yourself authentically in the job market, and creating an emotional connection with your employees.
Conclusion: View employer branding as an ongoing process that encompasses all points of contact with potential and current employees. A seamless candidate and employee journey creates positive experiences and strengthens your brand in the long term. A successful employer branding strategy requires more than just a promise; it must be based on a deep understanding of your corporate identity, your values, and the needs of your target group. By taking these key elements into account and integrating them into a coherent strategy, you can successfully position yourself as a company in a competitive job market and stand out from the crowd.
Start strengthening your employer brand now! We understand the challenges and opportunities in employer branding. To help you get started, we are offering you an exclusive free version of our employer branding impulse image.
Employee life cycle as the foundation for employer branding
"The employee life cycle is the foundation for sustainable employer branding. It accompanies employees from the initial contact to the end of their active time at the company and plays a decisive role in creating not only a positive working environment but also a strong bond with the company."
Corinna Pommerening, employer branding expert
👉 https://corinna‒pommerening.de
Corinna Pommerening, employer branding expert
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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