This is how gastronomy is created
Many services, many participants, one common goal.
The big picture for the HINSCHE Group visualizes the entire project world of gastronomy—structured, understandable, and following a clear process.
topic
Customer journey
industry
Catering and commercial kitchen design
format
• Big Picture (customer journey)
• Click Picture (interactive version)
area of application
• Marketing
• Sales
• Internal communication
Target group
• New employees
• Employees
• Customers
• Partners
special features
• High level of detail in industry- and company-specific image elements
Initial situation & challenge: Making a complex service landscape understandable
HINSCHE provides comprehensive support for catering projects – from the initial idea to ongoing operations. Consulting, planning, technical implementation, and service are closely interlinked and supported by numerous specialized departments.
The challenge was to bring together this diversity of services and participants in a single image. The aim was to visualize the structure of the collaboration and present the entire project process as a coherent customer journey.
The focus was on how to visualize the individual disciplines in such a way that it becomes clear how they interlock and accompany customers step by step from the initial consultation to the finished, functional, and coherent catering concept.
The solution: Customer journey as a visual story
The big picture depicts HINSCHE's entire service chain along a clear process flow. All key services are presented in a continuous visual story – from expert advice and needs analysis to planning, manufacturing, and installation, right through to maintenance and service.
The planning phase involves developing room, kitchen, and table culture concepts that combine functionality and design. The craftsmanship is carried out in our own workshops – from carpentry to stainless steel, refrigeration, and dispensing technology. The process is complemented by services such as maintenance, repair, and spare parts supply, which ensure smooth operation in the long term.
In addition, sustainable offerings such as reusable dishwashing services and rental solutions are integrated into the overall picture. The big picture shows how many specialized building blocks come together to form a coherent process – and how closely consulting, planning, craftsmanship, and service are interlinked at HINSCHE.
Individual scenes
Concept & planning made visible: A look at the internal design phase shows how spatial and design ideas are developed and coordinated—from the initial draft to the visualization of the future restaurant world.
Experience quality craftsmanship: The presentation of our own carpentry workshop illustrates how planning is transformed into concrete implementation—from furniture to custom-made products.
Operation in action: The finished catering concept is demonstrated in use—from furnishings and equipment to the atmosphere of the future business.
This is how the big picture came about
In close cooperation with the HINSCHE Group—working together with owner Ms. Hinsche from the outset—the project was structured, refined, and translated step by step into a visual story. The goal was to create an image that would be technically sound and could be used in everyday life.
1. Joint structuring & clarity of content
In a joint workshop, the relevant project phases, specialist areas, and interfaces were compiled and transferred into a comprehensible overall structure. The focus was on mapping the real everyday project work at HINSCHE—not theoretically, but in a practical way.
2. Visual elaboration & further development
On this basis, an initial visual draft was created that depicts the project process as a coherent customer journey. In several iterations, the image was further developed, supplemented, and refined in terms of content and visuals—always in line with the real processes and special features of the HINSCHE Gastrowelt.
3. Joint fine-tuning & completion
In close consultation, the big picture was finalized and refined until a technically and visually coherent overall picture emerged. The result is an image that provides orientation, explains contexts, and serves as the basis for digital implementation as a click picture.
Sarah Hinsche and Wolf Wienecke in the Hamburg showroom in front of the new Big Picture.
Effect & Results
The big picture and the click picture based on it help HINSCHE to clearly communicate complex project contexts—internally for orientation and coordination, externally for comprehensible explanations of services. They create a common understanding of processes and make the interaction between the different areas comprehensible at a glance.
"A tool that makes complexity understandable"
"Itis no easy task to present the diversity of the HINSCHE Group, our services, and the contribution of each individual employee in a joint process.
The big picture makes this complexity visually tangible and creates a common understanding of processes and interrelationships.
For us, it is a valuable tool for communicating services and processes clearly and vividly to both new employees and our customers."
Sarah Hinsche, Managing Director, HINSCHE Gastrowelt GmbH
Additional formats & options
A click picture with zoom-ins and info boxes was created as an accompanying medium. It allows recipients to click through the content independently and familiarize themselves with it. The click picture thus complements the personal communication formats.
The info boxes contain text, images, videos, and links.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
Big Pictury
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