A Comprehensive View of Energy, Technology, and Responsibility
For the HKC Koopmann Group, we created a “Big Picture” that brings together the company’s mission statement, services, and areas of expertise into a single visual representation. The goal was to create a clear, comprehensive overview that provides internal guidance and demonstrates to the outside world how Koopmann is supporting the energy supply of tomorrow.
topic
• Corporate Mission Statement
• Energy Supply
• Services and Expertise
industry
Trade fair and event industry
format
• Big Picture
area of application
• Internal Communication
• External Communication
• Corporate Positioning
target group
• Employees
• Partners
• Customers
special features
• Linking the mission statement to the service portfolio
• Suitable for internal and external communication
• Presentation based on the flow of energy
Team Koopmann in conversation with Wolf Wienecke, Big Pictury
Initial Situation & Challenge: Diverse Topics in a Single Tool
The HKC Koopmann Group brings together a wide range of services, products, and expertise in the fields of energy and electrical engineering. At the same time, other themes play an important role in the company’s mission statement: the “why,” corporate values, responsibility, a people-centered approach, and typical value-creation processes.
The challenge was not to explain these elements in isolation, but to bring them together into a clearly structured overall picture. The big picture was intended to show how Koopmann contributes to energy supply through technology, responsibility, and tailored solutions—while remaining understandable to diverse target audiences.
The Solution: A Big Picture View of the Energy Flow
The Big Picture maps out the services and expertise of the HKC Koopmann Group along an energy flow. From energy generation through grid infrastructure and distribution to industry, e-mobility, and other areas of consumption, it illustrates where Koopmann applies its technology, solutions, and experience.
The diagram illustrates how different areas, services, and value-added processes are interconnected. This creates a unified overview that provides guidance, clearly organizes services, and is useful for both internal and external audiences.
A key focus is on putting people at the center: The Big Picture demonstrates that technical solutions, reliable processes, and long-term partnerships are only made possible through the knowledge, experience, and collaboration of our employees.
Individual scenes
New clients, such as utility companies and municipal contracting authorities, rely on Koopmann’s expertise and commitment. Koopmann offers customized solutions that meet the specific requirements of each project.
Whether as a turnkey project or a subsequent service contract, Koopmann offers cable fault location, cable diagnostics, cable testing, and GPS-assisted line location. These services are available nationwide and offshore.
Koopmann installs electrical systems for charging electric buses and electric cars, including transformers, charging stations, and cables. The company also provides operational management, maintenance, and repair services for these systems.
This is how the big picture came about
Working with a project team, the “Big Picture” was developed efficiently in a short period of time. The goal was to complete the project in time for an internal event—the Energy Days—and to launch it during the event.
1. Workshop & Analysis
During a kick-off meeting, the most significant areas were identified as a starting point. This led to an initial draft outlining the basic logic of the visual structure and the relationships between the company's business areas.
2. Prototyping & Iteration
This basic logic was refined and expanded upon in detail over several iterations. Various rounds of review helped refine the content until the final draft was reached.
3. Feedback & Finalization
The final version was carefully reviewed by the project team. Once it was approved, it was presented at the Energy Days, which also marked the start of the rollout.
Effect & Results
"The Big Picture" helps the HKC Koopmann Group clearly communicate its service portfolio, values, and role in the energy sector. It creates a shared big-picture view for employees, customers, partners, and other target groups, and highlights how technical expertise, regional responsibility, and a people-centered approach work together. This establishes a clear foundation for internal guidance, external communication, and discussions about future developments.
"The Big Picture is a valuable tool"
“With the Big Picture, we can make the entire Koopmann world understandable at a glance—our diverse range of services, the interconnections within energy technology, and, above all, the people behind it all. For sales, trade shows, and onboarding, it’s a valuable tool for explaining our company in a clear and tangible way.”
Lothar Koopmann, Managing Director of HKC Holding GmbH
Get started today—schedule your free initial consultation!
Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
For what purposes can I use a Big Picture?
In what formats is the Big Picture delivered?
How long does it take to develop a Big Picture?
How is the Big Picture adapted to our company?
Do you also offer a free initial concept?
Big Pictury
Legal
This website is for general information purposes only. We accept no responsibility for external content.