KRONE Strategy 2030 – Together into the future
The KRONE Group uses a big picture to make its 2030 strategy transparent—and to visualize complex interrelationships in a way that is understandable and tangible for all employees.
topic
Corporate vision & strategy
industry
Agricultural technology & commercial vehicles
format
• Digital big picture
• Click picture (interactive)
• Print versions
area of application
• Strategy rollout
• Town hall meetings & employee events
• Regular meetings
• Employee app
• Internal & external communication
• Recruiting & onboarding
• Customer trade fairs
Target group
• All employees
• Managers
• New employees
• Partners
• Customers
special features
• Two business areas combined in one image
• Future fields and megatrends integrated
• Bilingual version
• Digital & interactive click-picture implementation
• Versatile output formats
Initial situation & challenge: Summarizing the strategy – for all business areas
The KRONE Group combines traditional entrepreneurship with visions for the future — it covers two major business areas: agricultural technology and commercial vehicles.
For the new overall strategic vision, "Strategy 2030," the aim was to communicate the diverse business areas and megatrends in a way that was easy to understand, so that all employees—regardless of their department or role—could recognize their role in the overall structure and identify with the vision. The challenge was to present complex interrelationships, different business areas, and future fields in a clear and appealing way.
The solution: a visual strategy image that provides orientation
Based on the existing strategic content and the initial visuals, a clearly structured, communicative big picture was developed in collaboration with KRONE. It connects the two major business areas of agricultural technology and commercial vehicles with the relevant future fields, services, and trend topics—in a consistent overall strategic picture.
The big picture was designed to make strategic connections tangible, strengthen identification, and give teams a common language for future orientation. In addition, a digital and interactive version was created, which can be used to explore details, background information, and examples in context.
Effect & Results
The Strategy 2030 Big Picture provides the KRONE Group with a clear, comprehensible basis for communicating goals, future fields, and divisions across the board. It provides orientation in a complex environment and helps employees to better understand the company's common direction and apply it in their everyday work.
The Big Picture is now omnipresent throughout the KRONE Group. The CEO personally published it via the internal employee app—a clear sign of the importance of Strategy 2030 for all areas. The image is being distributed to managers as a framed version and to all employees as a postcard and "mission sticker." The digital formats – in particular the click picture with zoom-ins and info boxes – complement the printed versions and make the content accessible at any time.
The Big Picture also serves as a compact representation of the company in recruiting and job interviews. In strategy workshops, it helps as a mission statement to clearly communicate the strategic corridors and commit teams to a common direction.
"Keeping an eye on the big picture"
"In challenging times, it is crucial that we keep our eyes on the big picture. The big picture should help us understand and appreciate the complexity and direction of our family business. It represents our shared journey, our identity, and our visions for the future—across all business areas, from agricultural technology and commercial vehicles to our services."
Bernard Krone, Chairman of the Supervisory Board, KRONE Group
"In terms of collaboration, the Big Pictury team's ability to quickly understand complex relationships and translate them visually in a highly creative manner is particularly noteworthy. This made the entire creation process very efficient, and everyone involved enjoyed tackling our challenges in this way."
Ingo Lübs, Head of Corporate Communications, KRONE Group
"The big picture gives us the opportunity to convey the entire complexity of the group, its values, and strategic fields of action 'at a glance' for the first time. The image illustrates complex relationships in a simple and understandable way, encourages reflection, and is intended to strengthen identification with the company. We will ensure that it unfolds its effect omnipresently throughout the company."
Dr. David Frink, CEO, KRONE Group
Experience the big picture interactively
A click picture with zoom-ins and info boxes was created as an accompanying medium. It allows recipients to click through the content independently and familiarize themselves with it. The click picture is available in several languages and complements the personal communication formats.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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