Supply Chain Vision
The Big Picture translates Lohmann & Rauscher's supply chain vision into a clear, shared overall picture.
The aim is to reduce complexity and provide guidance for all areas involved.
topic
• Strategic orientation
• Supply chain
industry
medical technology
format
• Big Picture
area of application
• Management conference
• Strategy communication
• Internal communication
Target group
• Managers
• Employees
• Stakeholders
special features
• Holistic representation of supply chain, values, and operational functions
Initial situation & challenge: Explaining a vision for everyone—from the shop floor to management
Lohmann & Rauscher is one of the leading solution providers and a reliable partner for customers in the healthcare sector. The supply chain bears a special responsibility in this regard: it ensures that medical professionals and patients are reliably supplied with high-quality products at all times.
With growing internationalization, increasing demands on quality, sustainability, and digitalization, and the increasing strategic importance of the supply chain, it became clear that individual optimizations were not enough. A comprehensive view of all areas was needed—from planning and purchasing to production and logistics to customers and patients.
The main challenge was to present these complex interrelationships in an understandable way and to create a common point of reference: an image that shows how all functions interact, how they contribute to the overarching vision, and how the supply chain will continue to meet the highest demands in the healthcare sector in the future.
The solution: A strategic management tool
The Big Picture creates a common frame of reference for Lohmann & Rauscher's entire supply chain. It brings together strategic guidelines, operational functions, and key future topics in a clear overall structure.
Instead of presenting individual areas in isolation, the image shows how planning, purchasing, production, logistics, sustainability, and people work together—with the common goal of providing reliable support to healthcare professionals and patients.
The big picture serves as a visual guide: it facilitates understanding of complex interrelationships, promotes a common language across functions, and helps managers and teams to contextualize decisions within the overall supply chain vision.
Individual scenes
Forward-looking, networked planning that provides early guidance and enables informed decisions along the supply chain. Key figures relating to external influencing factors, delivery availability, and market changes can be used to provide appropriate impetus to the supply chain.
Structured processes, standardized procedures, and the use of digital systems: lean principles, automation, and transparent key performance indicators interact and demonstrate how efficiency, quality, and scalability can be considered together.
The focus is not on individual machines, but on the interaction between people, processes, and systems.
The supply chain does not end at the goods issue stage, but becomes part of the processes on the customer side.
This shows how operational excellence, service quality, and partnership work together to improve the quality of life of those affected.
This is how the big picture came about
The big picture emerged through close collaboration with executives. First, strategic guidelines and key supply chain issues were structured and prioritized on a "content board." The content was then refined in several coordination meetings and supplemented with content from internal feedback loops.
1. Workshop & Analysis
In joint workshops with specialists and managers, processes, systems, and stakeholder structures were collected on a content board—the basis for the initial image structure.
2. Prototyping & Iteration
Based on the content board, an initial draft of the big picture was created. The image was adjusted, supplemented, and optimized in several rounds of iteration—with a focus on comprehensibility and completeness.
3. Feedback & Finalization
The final version was discussed extensively internally. Direct feedback from all areas ensured that the image promotes understanding of change among all stakeholders and is accepted.
Effect & Results
The Big Picture has established itself as a strategic management tool and common point of reference for Lohmann & Rauscher's international supply chain. It promotes understanding across country, location, and functional boundaries and creates a common basis for strategic discussions.
As a visual framework, it connects global orientation and local responsibility. Employees and managers recognize how their respective roles are embedded in the overall international structure and what contribution they make to supplying customers, healthcare professionals, and patients.
"A strategic management tool"
Thebig picture has helped us understand our international supply chain as a shared system. It shows that every function and every role is important—and that security of supply can only be achieved if we function as a whole. The image shows how our daily actions interact and how each and every one of us contributes to supporting healthcare professionals and patients. As a shared visual basis, it strengthens our sense of unity and provides orientation across locations and functions."
Tim Kröber, L&R Site Manager Neuwied
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
Big Pictury
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