Management model for construction and office.
The Big Picture translates Mainka Bau's new leadership model into a clear, shared vision for all areas.
It creates a uniform language for managers and supports consistent, confident implementation in everyday management.
topic
leadership model
industry
construction industry
format
• Big Picture (leadership model)
• Click Picture (interactive version)
• Large print for management conference
area of application
• Internal communication
• Leadership development
• Training
Target group
• Managers
• Construction managers
• Foremen
special features
• Clear behavioral anchors
• Long-term orientation
• Empowering employees • Company-wide rollout
Initial situation & challenge: Comprehensive guidelines for construction sites and offices
Mainka's goal is to clearly define leadership and establish a common understanding of leadership. The brand essence and existing communication guidelines formed the basis for this.
The challenge was to present complex management principles and guidelines in such a way that they could be understood at a glance and quickly applied in everyday situations—consistently for all managers, in the office and on the construction site.
The solution: a uniform framework, individual leadership
The Big Picture translates Mainka's leadership model into a visual overall structure. Key leadership principles and behavioral anchors are translated into clearly structured topics and placed in relation to one another.
This creates a shared vision that makes leadership understandable, explains connections, and promotes a consistent language. The big picture does not serve as a set of rules, but rather as a framework for everyday leadership.
Key Features of the Project
The Big Picture was developed in a short period of time and immediately served as a working framework for a workshop with executives. The goal was to clearly communicate newly developed leadership guidelines and to establish a common foundation for leadership within the company.
During the workshop, the executives used the Big Picture as a tool for discussion and orientation. The visual representation helped them quickly grasp the content of the leadership guidelines, discuss them together, and put them into context. This fostered a shared understanding of what good leadership concretely means within the company and how the guidelines can be implemented in everyday life.
Since then, the Big Picture has supported executives in continuously communicating the content throughout the company. As a result, the leadership guidelines do not remain abstract but are addressed in daily interactions with employees and put into practice through collaboration.
The image also makes an impact on construction sites. As a visible reference point, it helps employees from different trades understand the core principles of leadership. This creates a shared sense of direction in day-to-day work.
Today, the leadership guidelines contribute to clearer collaboration, greater safety on construction sites, and more efficient processes throughout the company—and provide employees with a clear foundation for how leadership is practiced at Mainka.
Effect & Results
The Big Picture helps Mainka to communicate management concepts consistently throughout the company and establish them permanently. It provides a visual basis for discussions, considerations, and continuous improvement. The big advantage is the clear and easy-to-understand visual presentation, which supports managers and promotes employees in the long term and sustainably.
"A holistic leadership compass"
"The Big Picture translates our leadership model into clear, common language. It facilitates internal communication, creates a uniform understanding of leadership, and helps us to consistently convey our attitude and responsibility. At the same time, it strengthens our external image because it makes visible what Mainka stands for as an employer and partner."
Skadi Menne, Head of Marketing & Communications
"The big picture makes our leadership model understandable and tangible in everyday life. It provides guidance for managers, serves as a shared compass, and helps them to exercise responsibility in a conscious and consistent manner. This enables employees to be specifically supported, security to be further strengthened, and reliable cooperation to be established—the basis for satisfied teams and satisfied customers."
Martin Deters, Head of Human Resources
Additional formats & options
The interactive click picture with zoom functions and info boxes was developed as a supplementary medium. It offers the possibility to call up the management guidelines for the individual scenes of the main picture at any time. In addition, practical examples provide concrete recommendations for action for managers.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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