The video is AI-generated and shows an example application scenario.
Marketing and sales content quickly becomes complex: products, services, selling points, target groups, and processes are all intertwined.
A big picture makes these connections visible and easy to understand—both for internal coordination and for customer meetings. This creates a shared understanding of what your company offers and what added value you deliver.
Clarity for offers, benefit arguments, and customer communication
Products, services, and solutions only work if they are understandable. Big Pictures help teams structure complex content, clearly communicate benefits, and create a common understanding.
This makes services transparent—internally for marketing and sales, and externally for customers, partners, and prospects.
Offers, benefits, and performance promises
Products and services are often complex—especially when many components are interlinked. Big pictures clearly show how your offering works, what benefits it delivers, and what your actual value proposition is. This creates a clear basis for marketing, sales, and customer discussions.
Reference
Complex logistics solutions explained simply
LCX NEXUS offers a comprehensive digital solution for container and load carrier management—a topic that is difficult for many customers to grasp.
We used a big picture to visualize the platform's processes, functions, and added value in such a way that sales and partners can explain the solution easily, quickly, and comprehensively.
The image serves as a central tool in customer meetings, presentations, and during the international rollout.
"The Big Picture makes the LCX NEXUS ecosystem easy to understand and boosts sales. It allows complex processes to be explained clearly—in presentations, at trade shows, and during customer meetings." Oliver Fendler, CEO, LCX NEXUS
Customer journeys & sales processes
From initial contact to long-term collaboration: customer journeys and sales processes rarely follow a linear path. A big picture connects touchpoints, steps, roles, and decisions to form a clear overall picture.
This allows teams to see at a glance how customers are being guided, where potential lies, and how the journey can be optimized.
Reference
The customer journey from A to Z
The HINSCHE Group supports catering projects from the initial idea to sustainable service. The big picture visualizes the entire customer journey—consulting, planning, implementation, craftsmanship, and service—and shows how all departments work together seamlessly.
It serves as an internal orientation tool for new employees and as a powerful external sales and marketing tool that clearly explains services and processes. The click-picture version brings all areas to life digitally.
"The Big Picture has succeeded in making the diversity of our services and the cooperation between all teams visually tangible. It will be a valuable tool for clearly communicating processes and offerings to new employees and customers." Sarah Hinsche, Managing Director, HINSCHE Gastrowelt GmbH
Strengthen sales & empower teams
A big picture is more than a communication tool—it's a sales tool.
It helps teams better understand services, explain them consistently, and conduct convincing customer conversations.
This creates confidence in the pitch and a clear, common language for all sales situations.
Reference
New sales channels at a glance
Normfest was faced with the task of presenting the company's new sales channels in a clear and understandable way. Whereas sales used to be conducted almost exclusively through personal customer visits, Normfest now relies on a modern, hybrid model: personal support, digital platforms, e-commerce, partner networks, and automated ordering processes.
The big picture visualizes this new world at a glance and shows how all channels interact—a key tool for internal coordination, change communication, and sales.
"The visualization makes new sales channels clearly understandable and strengthens our understanding of change." Enver Zolj, Managing Director, Normfest GmbH
Relevant examples from practice show how Big Pictures are used in this area of application.
You can find further Big Picture references from our project work here.
Our process: from concept to integration
We guide you step by step in transforming your topics and content into an impressive overall picture and integrating it seamlessly into your communication strategy.
Step 1
Concept & Analysis
We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.
Step 2
Visualization & Design
We develop the visual story of your big picture from the content building blocks. The design is individually tailored to your company.
Step 3
Implementation & Integration
We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.
Your big picture in various formats
Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process takes place in several coordination steps.
Do you also offer a free initial concept?
Yes, with pleasure. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you get an idea of the possibilities.
Big Pictury
Legal
This website is for general information purposes only. We accept no responsibility for external content.