Communicate Clearly, Sell Better
With his "Big Picture," Marco Keenisch illustrates how clear positioning, structured sales processes, and targeted customer retention lead to measurable sales success. This visualization translates the Keenisch Academy’s offerings into an easy-to-understand 12-step plan and actively supports him in client acquisition, consulting, and collaboration with his clients.
topic
Sales Strategy, Product Messaging, and Process Visualization
industry
Sales and Consulting
format
• Big Picture (for print and digital use)
area of application
• Prospecting calls
• Customer communication
• Sales process
target group
• Customers
• Employees
• Interested parties
special features
The Big Picture not only visualizes the offering but also guides customers step by step through the consulting process.
Initial situation & challenge:
An offering with many strong components
At the Keenisch Academy, Marco teaches sound sales strategies in a clear, practical, and personalized way. His services are aimed at sole proprietors and small teams who want to identify and develop their untapped sales potential and achieve sustainable sales success.
The challenge was to communicate this comprehensive offering clearly and concisely. The path from laying the initial foundation to achieving sustainable growth is a multi-step, personalized process; however, until now, it often had to be explained in detail in presentations or documents. This created a need for a visual solution that provides structure, highlights benefits, and makes the consulting process easier to understand.
The Solution: A Visual Roadmap to Sales Success
The Big Picture summarizes the Keenisch Academy’s range of services through a clear and inspiring visual concept. The twelve steps show at a glance how clients are guided from the Sales Readiness Check through positioning, customer understanding, and new customer acquisition all the way to growth and customer retention. At the same time, the visualization serves as a guide throughout the ongoing process: Clients can see where they stand, which steps they’ve already completed, and what actions are next. This transforms an offering that requires explanation into a visual tool for client acquisition, consulting, and collaboration.
Individual scenes
The first step is to clearly define the offering: What goals should be achieved, and which customer group is being targeted? The Big Picture brings this foundation into focus and shows why a solid foundation is essential for making better sales decisions.
In addition to acquiring new customers, the focus is also shifting toward the sustainable development of existing customer relationships. Structured processes, clear communication, and targeted measures help make growth more predictable and foster long-term customer loyalty.
The end result is a proposal that can be explained clearly, step by step. The Big Picture helps Marco present the Sales Readiness Check in a clear and concise way, highlight the benefits, and clearly show customers the path they’ll be taking together.
This is how the big picture came about
The development process was concise, clearly structured, and closely focused on practical application in sales. Within a month, a "big picture" emerged that clearly summarizes Marcos's offering and makes it flexible to use.
1. Workshop & Analysis
The key content, offering components, and steps of the Sales Readiness Check were structured collaboratively. The goal was to streamline the consulting process so that customers could quickly understand it and immediately recognize its benefits.
2. Prototyping & Iteration
Based on this content, an initial visual roadmap of the sales process was developed. The 12 steps, key messages, and value propositions were refined so that they could be used clearly, flexibly, and persuasively in conversations.
3. Feedback & Finalization
After the review, final adjustments were made and the “Big Picture” for print and digital was finalized. Today, it helps Marco Keenisch clearly explain his offerings and effectively conduct sales meetings.
Effect & Results
The Big Picture is regularly used in customer communications and sales pitches. It helps prospective customers understand the benefits of the Sales Readiness Check more quickly and illustrates the journey Marco Keenisch takes together with his customers. As a result, this visualization serves as a key selling point in sales.
"My strongest argument in every sales pitch"
“Fromplanning to the finished image—the collaboration was completely hassle-free and highly professional. Brainstorming—idea found—draft delivered—changes discussed—boom: Done! My goal was to help my clients visualize what it’s like to work with me and highlight the benefits. With the Big Picture, I can now explain my Sales Readiness Check step by step and show clients exactly what path we’ll take together. The Big Picture is my strongest selling point in every sales pitch. Since I started using the Big Picture in my sales pitches, it’s been much easier for my prospects to understand the benefits the Sales Readiness Check offers them.”
Marco Keenisch, MK-Sales
Get started today—schedule your free initial consultation!
Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
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