The video is AI-generated and shows an example application scenario.
People & Culture shapes how people work, grow, and feel connected within the company.
Big Pictures make HR topics visible, understandable, and connectable—from the candidate journey and onboarding to L&D, leadership, and lived culture.
Clarity for recruiting, onboarding, development, and collaboration
People and culture issues are diverse and affect the entire employee lifecycle. Big pictures make processes, roles, and development paths visible and understandable.
This creates a common understanding of how collaboration is intended to work and how people can shape their path within the company.
Recruiting & Employer Branding
Candidates want to understand what a company stands for and what the process looks like from initial contact to hiring. Big pictures visualize the candidate journey, showcase employer promises, and make complex processes easy to understand—both internally and externally.
Reference
BVV Benefits
BVV Pension Management wanted to communicate its attractive employee benefits to applicants and employees in a clear overview.
The five categories of values, benefits, mobility, health, and prospects were clearly visualized using a big picture—as a strategic tool for recruiting, employer branding, and internal communication.
"Our big picture shows what sets us apart as an employer—clear, inviting, and emotional. New and potential employees immediately recognize our values, culture, and benefits, while also being able to delve deeper into the individual areas." Jörg Lunardon, Head of Human Resources, BVV Pension Management GmbH
Onboarding & Orientation
New employees need clarity: Where can I find what? Who does what? How do processes work?
A big picture provides orientation from day one and conveys the most important structures, roles, and processes at a glance.
Reference
PLEdoc – the company in a nutshell
PLEdoc GmbH supports new employees with a big picture that makes complex structures and processes understandable.
The image shows how the various departments work together, which roles are important, and how new colleagues can quickly find their feet. This provides orientation right from the start—for onboarding that gives confidence and facilitates integration.
"The big picture helps us to present our complex structures and processes in an understandable way—for new employees as well as for long-standing colleagues." Claas Röhricht, Head of Network Documentation, PLEdoc GmbH
Learning and Development (L&D)
Development programs, competency models, and learning paths only work if they are understood.
Big Pictures show the structure of the programs, the role of leadership, and the learning journey of employees—clearly, motivatingly, and connectively.
Leadership & Collaboration
This reveals how leadership is conceived, what roles exist, and how teams work together.
Whether leadership guidelines, role models, or HR services—big pictures bring clarity to responsibilities, collaboration, and expectations.
Reference
The CRIF Leadership Model
CRIF wanted to communicate the new "TRUST" management model in such a way that managers and employees understand it in a uniform way and can apply it in their day-to-day work.
The model was clearly structured with a big picture, supplemented with concrete examples and made jointly tangible for Germany and Austria. This turned an abstract concept into a practical orientation tool for leadership.
"Our Big Picture has made the new leadership model easier to understand and increased acceptance among managers and employees. Even at the first internal information events, we noticed that the originally abstract model became much more accessible for managers and employees thanks to the visualization." Sabrina Brokherm, HR Business Partner, CRIF GmbH
Culture & Values
Culture often remains abstract—until it becomes visually tangible.
A big picture shows what the company stands for, what values apply, and how they should be lived out in everyday life. This creates identification and a shared orientation.
Reference
CPC AG Culture Check
CPC AG and Big Pictury have jointly developed the "Culture Check": a visual tool that shows how visible cultural elements, right down to invisible basic assumptions, affect change and strategy.
The big picture makes culture tangible—less as an abstract concept and more as an immediately perceptible force for collaboration, learning, and change.
Making HR benefits and services visible
HR departments do a tremendous amount of work—but internally, it is often unclear what services they offer, how processes work, or who is responsible for what. A big picture visualizes the entire HR service portfolio: services, roles, processes, and interfaces. This creates transparency for managers and employees and clearly positions HR as a strategic partner.
Reference
Signal Iduna Human Resources at a glance
The human resources department at SIGNAL IDUNA wanted to make its wide range of services more visible and provide guidance to employees.
Using a big picture approach, structures, services, and responsibilities were presented in such a way that it is immediately apparent how HR works and where it provides support on a day-to-day basis.
"With the Big Picture, we are taking a new approach to communicating our HR organization and its range of services in a way that is easy to understand. Transparent communication helps us to highlight our value contribution and to continually inspire our employees." Tobias Vögele, Head of Human Resources, SIGNAL IDUNA Group
Relevant examples from practice show how Big Pictures are used in this area of application.
You can find further Big Picture references from our project work here.
Our process: from concept to integration
We accompany you step by step as you transform your topics and content into an impressive overall picture and seamlessly integrate it into your communication strategy.
Step 1
Concept & Analysis
We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.
Step 2
Visualization & Design
We develop the visual story of your big picture from the content building blocks. The design is individually tailored to your company.
Step 3
Implementation & Integration
We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.
Your big picture in various formats
Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process takes place in several coordination steps.
Do you also offer a free initial concept?
Yes, with pleasure. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you get an idea of the possibilities.
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