So that everyone understands what matters.

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Communicate people and culture clearly—with the right big pictures

The video is AI-generated and shows an example application scenario.

People & Culture shapes how people work, grow, and feel connected within the company.

Big Pictures make HR topics visible, understandable, and connectable—from the candidate journey and onboarding to L&D, leadership, and lived culture.

Five people are talking in an office with a large wall map showing "Our Vision."

Clarity for recruiting, onboarding, development, and collaboration

People and culture issues are diverse and affect the entire employee lifecycle. Big pictures make processes, roles, and development paths visible and understandable. This creates a common understanding of how collaboration is intended to work and how people can shape their path within the company.

Recruiting & Employer Branding

Candidates want to understand what a company stands for and what the process looks like from initial contact to hiring. Big pictures visualize the candidate journey, showcase employer promises, and make complex processes easy to understand—both internally and externally.

Reference

BVV Benefits

BVV Pension Management wanted to communicate its attractive employee benefits to applicants and employees in a clear overview.

The five categories of values, benefits, mobility, health, and prospects were clearly visualized using a big picture—as a strategic tool for recruiting, employer branding, and internal communication.

"Our big picture shows what sets us apart as an employer—clear, inviting, and emotional. New and potential employees immediately recognize our values, culture, and benefits, while also being able to delve deeper into the individual areas." Jörg Lunardon, Head of Human Resources, BVV Pension Management GmbH

Onboarding & Orientation

New employees need clarity: Where can I find what? Who does what? How do processes work? A big picture provides orientation from day one and conveys the most important structures, roles, and processes at a glance.

Reference

PLEdoc – the company in a nutshell

PLEdoc GmbH supports new employees with a big picture that makes complex structures and processes understandable.

The image shows how the various departments work together, which roles are important, and how new colleagues can quickly find their feet. This provides orientation right from the start—for onboarding that gives confidence and facilitates integration.

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"The big picture helps us to present our complex structures and processes in an understandable way—for new employees as well as for long-standing colleagues." Claas Röhricht, Head of Network Documentation, PLEdoc GmbH

Learning and Development (L&D)

Development programs, competency models, and learning paths only work if they are understood. Big Pictures show the structure of the programs, the role of leadership, and the learning journey of employees—clearly, motivatingly, and connectively.

Leadership & Collaboration

This reveals how leadership is conceived, what roles exist, and how teams work together. Whether leadership guidelines, role models, or HR services—big pictures bring clarity to responsibilities, collaboration, and expectations.

Reference

The CRIF Leadership Model

CRIF wanted to communicate the new "TRUST" management model in such a way that managers and employees understand it in a uniform way and can apply it in their day-to-day work.

The model was clearly structured with a big picture, supplemented with concrete examples and made jointly tangible for Germany and Austria. This turned an abstract concept into a practical orientation tool for leadership.

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Infographic titled "TRUST in action: How we lead at CRIF!" shows a process with people and text fields.

"Our Big Picture has made the new leadership model easier to understand and increased acceptance among managers and employees. Even at the first internal information events, we noticed that the originally abstract model became much more accessible for managers and employees thanks to the visualization." Sabrina Brokherm, HR Business Partner, CRIF GmbH

Reference

Management Philosophy for Construction & Office

The Big Picture translates Mainka Bau's new leadership model into a clear, shared vision for all areas. It creates a uniform language for managers and supports consistent, confident implementation in everyday management.

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“TheBig Picture makes our leadership philosophy clear and tangible in everyday life. It provides guidance for managers, serves as a shared compass, and helps ensure that responsibilities are carried out consciously and consistently. This allows us to support employees in a targeted manner, further strengthen a sense of security, and foster a reliable working environment—the foundation for satisfied teams and satisfied customers.” Martin Deters, Head of Human Resources, MAINKA

Culture & Values

Culture often remains abstract—until it becomes visually tangible. A big picture shows what the company stands for, what values apply, and how they should be lived out in everyday life. This creates identification and a shared orientation.

Reference

CPC AG Culture Check

CPC AG and Big Pictury have jointly developed the "Culture Check": a visual tool that shows how visible cultural elements, right down to invisible basic assumptions, affect change and strategy.

The big picture makes culture tangible—less as an abstract concept and more as an immediately perceptible force for collaboration, learning, and change.

The CPC Culture Check: Companies analyze culture on three levels, with external factors and a consultant.

👉 The culture check with key questions is available here as a PDF for inspiration.

Making HR benefits and services visible

HR departments do a tremendous amount of work—but internally, it is often unclear what services they offer, how processes work, or who is responsible for what. A big picture visualizes the entire HR service portfolio: services, roles, processes, and interfaces. This creates transparency for managers and employees and clearly positions HR as a strategic partner.

Reference

Signal Iduna Human Resources at a glance

The human resources department at SIGNAL IDUNA wanted to make its wide range of services more visible and provide guidance to employees.

Using a big picture approach, structures, services, and responsibilities were presented in such a way that it is immediately apparent how HR works and where it provides support on a day-to-day basis.

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Tobias Vögele from Signal Iduna holds a poster with the slogan "The world of human resources. We make it simple."

"With the Big Picture, we are taking a new approach to communicating our HR organization and its range of services in a way that is easy to understand. Transparent communication helps us to highlight our value contribution and to continually inspire our employees." Tobias Vögele, Head of Human Resources, SIGNAL IDUNA Group

Relevant examples from practice show how Big Pictures are used in this area of application. You can find further Big Picture references from our project work here.

Our process: from concept to integration

We accompany you step by step as you transform your topics and content into an impressive overall picture and seamlessly integrate it into your communication strategy.

Wolf Wienecke presents in front of a screen displaying a strategy flow chart at the Handelsblatt Energy Conference.

Step 1

Concept & Analysis

We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.

Three people are looking at a big picture.

Step 2

Visualization & Design

We develop the visual story of your big picture from the content building blocks. The design is individually tailored to your company.

A group of business people are standing in front of a large diagram on the wall, and a man is pointing at it with a pen.

Step 3

Implementation & Integration

We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.

Your big picture in various formats

Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.

Tablet displays web browser with "Big Picture Stories" website, animated agricultural scene with tractors and cows.

Four colleagues discuss a complex diagram with maps and icons on a wall.

A woman in a suit presents a digital infographic on a large screen displaying the words "Vision" and "Modern Workplace 2021."

The flowchart "From the field to the world" shows the entire process of food production and transport.

A large screen displays a colorful map with "NEW BEGINS" and "For a better working life."

Detailed infographic "We are digitizing the Group" with gears, lighthouse, people, and buildings.

Man wearing glasses and a suit holds a poster with a comic strip depicting "The world of human resources. We make it simple."

Get started today—schedule your free initial consultation!

Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.