Human resources at a glance
SIGNAL IDUNA uses a big picture to visualize the structure and range of services offered by its human resources department—clear, accessible, and ideal for internal communication.
topic
• People & Culture
• Organizational Communication
industry
Insurance / Financial services
format
• Digital big picture
• Click picture (interactive)
• Large print
area of application
• Internal communication
• Orientation in human resources
• HR-related service communication
Target group
• Employees
• Managers
• Internal customers
special features
• Organizational structure explained visually
• Service overview as imagery
• Click Picture with in-depth information
Initial situation & challenge: Making structure visible
The SIGNAL IDUNA Group's human resources department comprises many teams, areas of responsibility, and services that were often difficult for employees and internal customers to understand. Traditional organizational charts offered little guidance and did little to convey how the various departments work together.
The challenge was to create a representation that shows the structure, services, and responsibilities of human resources in a clear, easy-to-understand visual world—and thus provides orientation for employees and internal customers.
The solution: A big picture for human resources
The big picture presents human resources as a networked, shared service unit. Teams, areas of responsibility, and services were visualized in such a way that their interrelationships are visible at a glance.
Instead of abstract lists, a metaphorical imagery (e.g., the ship as a symbol for a shared mission) conveys how human resources is organized and what services it provides. The supplementary click picture version allows users to delve deeper into individual areas and interactively access further information.
This is how the big picture came about
The big picture for SIGNAL IDUNA's human resources department was developed in close collaboration with the project team. Existing content and structures were prepared in such a way that they could be presented in a consistent overall visual image. Step by step, this resulted in a visual world that makes the structure, tasks, and services of the human resources department easy to understand.
1. Clarify content and structure
Teams, areas of responsibility, and services were jointly compiled, prioritized, and transferred into a clear content structure.
2. Develop visual imagery
Based on this structure, a visual representation was created that clearly illustrates the structure, responsibilities, and interrelationships of human resources.
3. Fine-tuning & coordination
In several feedback loops, the imagery was refined, supplemented, and designed in such a way that it is easy to understand and use in everyday work.
Effect & Results
The Big Picture helps SIGNAL IDUNA's human resources department clearly communicate its structure, tasks, and services. Employees and internal customers can find their way around more quickly, which noticeably reduces the burden on internal processes. The visualization also strengthens the role of human resources as a central service unit within the company.
"A new approach to clear communication in human resources"
"The importance of open and transparent information and communication is growing in an increasingly complex working world. With the big picture of human resources, we at the SIGNAL IDUNA Group are therefore breaking new ground in marketing our organization and our range of services within our own organization and to our customers. After all, we too have to prove our value contribution time and again and keep inspiring our employees!"
Tobias Vögele, Head of Human Resources, SIGNAL IDUNA Group
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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