How to explain your business better
Wolf Wienecke in conversation with Philip Semmelroth about clarity, comprehensibility, and visual communication in everyday business life.
How can complex topics be summarized in such a way that they are truly understood—and, in the best case scenario, even felt?
Wolf Wienecke visits sales expert Philip Semmelroth on the studio talk show "Success Stories."
We discuss:
✅ the strategic impact of visual communication
✅ the use of 𝗕𝗶𝗴 𝗣𝗶𝗰𝘁𝘂𝗿𝗲𝘀 in sales, recruiting, change, and onboarding
✅ the creative process—from workshop to finished illustration (and animation)
✅ typical misunderstandings – and how visualizations can provide moments of clarity
✅ and the question of how companies can create genuine identification – among customers and employees alike
👉 A conversation full of practical insights and inspiration for anyone who wants to explain their business more effectively.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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