Big Pictures for municipal utilities: Making complex issues understandable
The world of municipal utilities is complex, but it is crucial that teams understand processes and goals and that customers understand services.
We help you create an overall picture of your company and illustrate the connections in concrete terms.
One design for all channels
A consistent brand image for internal and external communication.
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"We wanted a different way to present our company."
This real-world example shows how municipal utilities can use Big Picture in a variety of ways—internally, externally, and in direct conversations with customers.
Maria Eller, Marketing Manager at Stadtwerke Bad Homburg, in conversation with Wolf Wienecke of Big Pictury
"Our employees are thrilled. The complexity of our industry and the diverse range of tasks performed by municipal utilities could be visibly reduced with the help of "one picture."
We were able to explain the scope of tasks performed by municipal utilities to customers with less extensive energy industry expertise in a relatively simple manner using the big picture."
Dirk Bammann
Head of Business Administration and Internal Corporate Management, Stadtwerke Wedel GmbH
The introduction of new logistics structures and an externally operated main warehouse has brought about many changes—and, of course, raised many questions. It is important to us to ensure transparency, provide guidance, and get all employees on board.
This is exactly where Big Pictury supported us. The Big Picture makes complex processes and interrelationships visually tangible—clearly structured and immediately understandable.
Andre Building land
Head of Logistics, Westfalen Weser Netz GmbH
Big Pictury has brought our vision for the future in 2050 to life in an impressive way. 10,000 employees now understand at a glance where SWM is headed and how all areas contribute to this. We chose Big Pictury because the team not only has experience with municipal utilities and the energy world, but can also translate complex strategies into clear and appealing visuals. The result speaks for itself: a strategic image that provides orientation, strengthens identification, and impressively conveys our vision for the future."
Kilian Egger
Manager Strategy and Group Controlling, Stadtwerke München GmbH
Thanks to the big picture, we were able to make complex changes tangible and understandable in a single image—for employees and customers alike. The big picture not only created transparency, but also enabled a strong shared orientation.
It helps us to communicate the transformation clearly, promote identification, and make our strategy visible in the long term—both internally and externally."
Tobias Hagenmeyer
Managing Director, Radolfzell Municipal Utilities Ltd.
The big picture perfectly illustrates how our offerings and services enable and enhance a good and modern life.
The interactive Click-Picture feature allows us to communicate our range of services in an even more targeted manner. This solution supports our vision and underscores our claim: Live well with us. Today and in the future.
Mustafa Sancar
Commercial Director of Stadtwerke Hildesheim AG
"We see ourselves in the big picture—as a company and as part of our city. Combined with the corporate vision and strategic cornerstones, this is the perfect, visualized combination."
Anja Ricken
Corporate Communications, Energieversorgung Oberhausen AG
Learn more about our comprehensive range of services.
We transform complex messages into clear, visual experiences.
We support companies in mastering their internal and external communication challenges.
With customized Big Pictures, we make strategies, processes, and visions understandable and tangible for everyone.
Step 1
Concept & Analysis
We start with an in-depth conversation to understand your communication goals, target audiences, and the complexity of your topics.
Step 2
Visualization & Design
Based on the concept, we develop initial drafts and tailor them precisely to your corporate design and your corporate identity.
Step 3
Implementation & Integration
We deliver your Big Picture in various formats (large print, animation, click picture) and support you with implementation.
The Right Solution for Every Project
Challenge
Stadtwerke Radolfzell offers a wide range of utilities and services—from energy, water, and heating to internet/fiber optics and mobility. This diversity needed to be presented in such a way that employees, customers, and citizens could quickly understand what Stadtwerke does, how its offerings are connected, and where the company is headed.
Solution
A big picture summarizes all areas of supply, services, and strategic future fields in a clear, manageable structure. This makes the performance and service portfolio transparent both internally and externally—as a common anchor for communication, onboarding, and public relations.
The big picture of Radolfzell municipal utilities
Challenge
SWM is driving the transition to a climate-neutral energy system (including the heating transition/CO₂-neutral district heating, expansion of renewable energies, smart infrastructures). This comprehensive transformation should be translated into a vision for the future that is technically credible and at the same time clearly shows how a climate-neutral Munich works—including the role of citizens.
Solution
A big picture visualizes Munich as a vibrant, networked energy system in 2050 and shows how energy, heat, mobility, and communication are interlinked. It serves as a clear vision of the future for internal orientation and communication.
Vision for the future 2050 Munich Public Utilities
Challenge
The energy transition is a complex process involving technical options, infrastructure, urban development, and citizen participation. It should be clear to everyone what supply options are available in each area, what assessments are necessary, and what measures will lead to greenhouse gas neutrality and in what order.
Solution
A big picture makes municipal heat planning visible as a clearly structured transformation path—with area-specific options, decision-making logic, and measures that build on each other. It provides orientation and supports coordination between the administration, municipal utilities, and partners, as well as communication with citizens.
Lübeck's path to green heat supply
Your big picture in various formats
Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
20+
Years of experience in visual communication
200+
Successfully implemented Big Pictures
5+
Dedicated experts in the team
98%
Customer rating "Very good"
“With Big Pictury’s ‘Big Picture,’ we’ve succeeded in showcasing the breadth of our services and our commitment to the region at a glance. The creative and professional collaboration exceeded our expectations and provided us with a tool that is both informative and inspiring.”
Yannic Scherbaum
Marketing Specialist for Energy, Würzburger Versorgungs- und Verkehrs-GmbH
“With ‘The Big Picture,’ we bring the diverse range of tasks our municipal utility handles to life in a simple and engaging way. It shows what we stand for, what we do every day for our region, and the challenges we face as we navigate the energy transition.”
"For us, it's a versatile tool—whether we're communicating with customers, business partners, and new employees, or reaching out to children and managing our public image."
Mareike Füllner and Andrea Wellerdiek
Communications and Marketing, GSW Gemeinschaftsstadtwerke GmbH
“Our Strategy 2040 is a very large and complex project for the future. With the ‘Big Picture,’ we can illustrate what carbon neutrality specifically means for us: investments, new responsibilities, changed processes, and, above all, the people who are shaping this path together. The image helps us get our employees, the Supervisory Board, and our customers on board—because it not only explains our future but also brings it to life.”
Vera Steiner
Managing Director
Stadtwerke Wolfenbüttel GmbH
“The Big Picture impressively illustrates just how diverse and complex our tasks will be in the coming years. It makes it clear that the energy transition and infrastructure development can only succeed together—through close collaboration with city administration, the trades, policymakers, and citizens.”
"For us, it's a valuable tool that provides direction, makes our strategy clear, and brings everyone involved along on a shared journey."
Sebastian Haag
Managing Director, Stadtwerke Bruchsal GmbH
“A municipal utility does much more every day than meets the eye. With ‘The Big Picture,’ we can show at a glance who we are, what we make possible, and why our customers are in good hands with us right here in our community.”
"It's a powerful communication tool for us—whether in sales, recruiting, or when engaging with the public."
Maria Eller
Marketing & Sales, Bad Homburg Public Utilities
“It was important to us to showcase the full range of our responsibilities and projects at a glance. The Big Picture perfectly reflects our strategy and illustrates how we are there for the people of the Huntetal—both today and in the future.”
"The collaborative development process was particularly valuable—it allowed us to contribute our perspectives on every aspect, and we now have an image that inspires enthusiasm."
Jasmin Chiri
Marketing/Corporate Communications, Stadtwerke EVB Huntetal GmbH
We know the world of municipal utilities
We have been supporting municipal utilities for many years on strategy, change management, and communication projects. As a result, we have firsthand experience with the challenges facing the industry—from the energy transition to digitalization to employer branding.
This allows us to dive right into the details and work together to achieve compelling results more quickly.
Industry experience that saves time
We’re already familiar with many of these issues from projects we’ve undertaken with other municipal utilities. As a result, we bring relevant examples, proven approaches, and a deep understanding of your organization and stakeholders to the table.
Strategy Meets Visualization
Communication strategists, project managers, and illustrators work together to develop a clear narrative—so that complex content provides clarity and resonates with employees, executives, and the general public alike.
"The picture is always with me."
This case study demonstrates how a municipal utility strategy can be made tangible for different target groups.
Sebastian Haag, Managing Director of Stadtwerke Bruchsal, in conversation with Wolf Wienecke of Big Pictury
Get started today—schedule your free initial consultation!
Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
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