The world of municipal utilities is complex, but it is crucial that teams understand processes and goals and that customers understand services.
We help you create an overall picture of your company and illustrate the connections in concrete terms.
"Our employees are thrilled. The complexity of our industry and the diverse range of tasks performed by municipal utilities could be visibly reduced with the help of "one picture."
We were able to explain the scope of tasks performed by municipal utilities to customers with less extensive energy industry expertise in a relatively simple manner using the big picture."
Dirk Bammann
Head of Business Administration and Internal Corporate Management, Stadtwerke Wedel GmbH
The introduction of new logistics structures and an externally operated main warehouse has brought about many changes—and, of course, raised many questions. It is important to us to ensure transparency, provide guidance, and get all employees on board.
This is exactly where Big Pictury supported us. The Big Picture makes complex processes and interrelationships visually tangible—clearly structured and immediately understandable.
Andre Building land
Head of Logistics, Westfalen Weser Netz GmbH
Big Pictury has brought our vision for the future in 2050 to life in an impressive way. 10,000 employees now understand at a glance where SWM is headed and how all areas contribute to this. We chose Big Pictury because the team not only has experience with municipal utilities and the energy world, but can also translate complex strategies into clear and appealing visuals. The result speaks for itself: a strategic image that provides orientation, strengthens identification, and impressively conveys our vision for the future."
Kilian Egger
Manager Strategy and Group Controlling, Stadtwerke München GmbH
Thanks to the big picture, we were able to make complex changes tangible and understandable in a single image—for employees and customers alike. The big picture not only created transparency, but also enabled a strong shared orientation.
It helps us to communicate the transformation clearly, promote identification, and make our strategy visible in the long term—both internally and externally."
Tobias Hagenmeyer
Managing Director, Radolfzell Municipal Utilities Ltd.
The big picture perfectly illustrates how our offerings and services enable and enhance a good and modern life.
The interactive Click-Picture feature allows us to communicate our range of services in an even more targeted manner. This solution supports our vision and underscores our claim: Live well with us. Today and in the future.
Mustafa Sancar
Commercial Director of Stadtwerke Hildesheim AG
"We see ourselves in the big picture—as a company and as part of our city. Combined with the corporate vision and strategic cornerstones, this is the perfect, visualized combination."
Anja Ricken
Corporate Communications, Energieversorgung Oberhausen AG
Learn more about our comprehensive range of services.
We transform complex messages into clear, visual experiences.
We support companies in mastering their internal and external communication challenges.
With customized Big Pictures, we make strategies, processes, and visions understandable and tangible for everyone.
Step 1
Concept & Analysis
We start with an in-depth conversation to understand your communication goals, target audiences, and the complexity of your topics.
Step 2
Visualization & Design
Based on the concept, we develop initial drafts and tailor them precisely to your corporate design and your corporate identity.
Step 3
Implementation & Integration
We deliver your Big Picture in various formats (large print, animation, click picture) and support you with implementation.
Challenge
Stadtwerke Radolfzell offers a wide range of utilities and services—from energy, water, and heating to internet/fiber optics and mobility. This diversity needed to be presented in such a way that employees, customers, and citizens could quickly understand what Stadtwerke does, how its offerings are connected, and where the company is headed.
Solution
A big picture summarizes all areas of supply, services, and strategic future fields in a clear, manageable structure. This makes the performance and service portfolio transparent both internally and externally—as a common anchor for communication, onboarding, and public relations.
Challenge
SWM is driving the transition to a climate-neutral energy system (including the heating transition/CO₂-neutral district heating, expansion of renewable energies, smart infrastructures). This comprehensive transformation should be translated into a vision for the future that is technically credible and at the same time clearly shows how a climate-neutral Munich works—including the role of citizens.
Solution
A big picture visualizes Munich as a vibrant, networked energy system in 2050 and shows how energy, heat, mobility, and communication are interlinked. It serves as a clear vision of the future for internal orientation and communication.
Challenge
The energy transition is a complex process involving technical options, infrastructure, urban development, and citizen participation. It should be clear to everyone what supply options are available in each area, what assessments are necessary, and what measures will lead to greenhouse gas neutrality and in what order.
Solution
A big picture makes municipal heat planning visible as a clearly structured transformation path—with area-specific options, decision-making logic, and measures that build on each other. It provides orientation and supports coordination between the administration, municipal utilities, and partners, as well as communication with citizens.
Big Pictures arise in various contexts – from strategy and change projects to mission statements and processes.
You can find a selection of further Big Picture references from our project work here.
Your big picture in various formats
Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
20+
Years of experience in visual communication
200+
Successfully implemented Big Pictures
5+
Dedicated experts in the team
98%
Customer rating "Very good"
Our team of experts
Our team of experienced communication strategists, designers, and project managers work hand in hand to bring your big picture to life and successfully convey your message.
Wolf Wienecke
Wolf Wienecke is the founder of Big Pictury. His mission is to bring more clarity to the complex world of business.
Experience
For over 20 years, he has advised top executives and boards on strategy, culture, and change communication.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process takes place in several coordination steps.
Do you also offer a free initial concept?
Yes, with pleasure. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you get an idea of the possibilities.
Big Pictury
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