From provider to designer
Stadtwerke Bruchsal is continuing to develop its role: from reliable energy supply to actively shaping the regional energy transition. The big picture brings services, projects, and strategic goals together in an overall view and makes the transition understandable.
topic
Energy transition & transformation
industry
Energy and infrastructure services
format
• Big Picture (transformation image)
area of application
• Strategy communication
• Public relations
• Internal communication
Target group
• Citizens
• Companies
• Partners
• Employees
special features
• Presentation of current performance
• Planned investments
• Long-term goals until 2045
Initial situation & challenge: many measures, one goal
The Bruchsal municipal utility company is actively involved in shaping the transformation of the energy supply and is facing a multitude of parallel developments. In addition to expanding renewable energies, for example through wind and solar power plants, new approaches to heat supply are being explored and existing networks are being further developed. At the same time, new offerings are emerging for households and businesses that go beyond traditional energy supply.
These changes are complex because they involve different time horizons, technical dependencies, and stakeholder groups. Measures such as the construction of new heating networks or the gradual replacement of gas must be planned for the long term, economically secure, and communicated in a comprehensible manner. For citizens, businesses, and employees, it was not always immediately apparent how these individual measures were connected and what overarching goal they were pursuing.
The challenge was to communicate the energy transition in Bruchsal as a coherent development, to provide guidance, and to create a common basis for discussion—one that was comprehensible, transparent, and conducive to dialogue.
The solution: Orientation in times of change
The big picture brings together the strategic orientation of Stadtwerke Bruchsal in a single image. It shows how existing services and new initiatives—such as renewable energy generation, modern network infrastructure, and sustainable heating solutions—are part of a long-term overall strategy.
The visual link makes it clear how individual measures interlock and complement each other. The image shows how energy supply is changing step by step and what role Stadtwerke Bruchsal is playing in this process.
The big picture thus promotes understanding of complex issues, provides orientation, and serves as a basis for discussions with citizens, partners, and employees.
Individual scenes
Daily commitment to safety
The Bruchsal municipal utility company ensures a safe and reliable supply every day. Whether during ongoing operations, in the event of malfunctions, or as a preventive measure in the network, employees are on duty around the clock to prevent outages and ensure supply in the region.
More than just a utility company
In addition to its energy-related tasks, Stadtwerke Bruchsal takes responsibility for the region. It is committed to sports, culture, and community and opens its world transparently to citizens—as an active part of public life.
In the future as well
In addition to today's supply, Bruchsal Municipal Utilities is actively shaping the future of energy. Sustainable projects, new supply concepts, and long-term investments show how responsibility for the region is being taken on today—with an eye to tomorrow.
This is how the big picture came about
In order to present the transformation strategy of Stadtwerke Bruchsal in a clear and consistent manner, the big picture was developed step by step. The aim was to structure content clearly, highlight connections, and create imagery that would provide orientation and could also be used in the long term.
1. Clarify content and structure
Together, strategic goals, projects, and investment areas were collected, organized, and transferred into an overall structure.
2. Development of the visual world
The content was translated into vivid imagery that connects the present, development, and future of the municipal utilities.
3. Fine-tuning & coordination
In several rounds of voting, the content of the big picture was refined and geared toward comprehensibility and versatility.
Effect & Results
The Big Picture serves as a central communication tool for Stadtwerke Bruchsal's transformation strategy. It helps to make complex projects tangible and promotes dialogue with various stakeholders.
"A valuable tool for our renovation"
The big picture impressively shows how diverse and complex our tasks will be in the coming years. It not only illustrates the breadth of our future projects, but also makes it clear that the energy transition and the associated infrastructure development are by no means a sure-fire success. Rather, it becomes clear that these major transformation processes can only succeed through close and trusting cooperation with all relevant stakeholders—the city administration, local tradespeople, politicians, and, in particular, the citizens. This cooperation is the key to the success and acceptance of our projects.
For us internally, but also externally, this big picture is an extremely valuable tool. It serves as a guide, providing orientation amid the complexity of the challenges ahead while building confidence in our long-term strategy and our ability to implement it. It is a key communication tool that makes our vision tangible and commits everyone involved to a common path.
Sebastian Haag, Managing Director, Bruchsal Municipal Utilities
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
Big Pictury
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