Living Well with Us – The Big Picture from Stadtwerke Hildesheim

Stadtwerke Hildesheim is committed to creating a livable, resource-efficient, and forward-looking city—from energy and mobility to digital services and recreational offerings. To communicate the diversity of its services in a way that is both understandable and engaging, a “Big Picture” was created that makes the connections clear at a glance.

topic

Services and Vision for the Future of Stadtwerke Hildesheim

industry

Energy Supply, Mobility, and Municipal Services

format

• Big Picture (for web and print) • Large-print version • Click Picture (interactive version) • Coloring page

area of application

• Customer Communication • Events, Presentations, and Digital Information Sharing • Corporate Communications

target group

• Citizens, customers, families • Employees • Partners/stakeholders

special features

• Subsequent adaptation of the image for the subsidiary Energieversorgung Hildesheim (EVI)

Initial Situation & Challenge: Visually Connecting a Wide Range of Services

Stadtwerke Hildesheim offers a wide range of services—from energy supply and mobility to digital services and recreational activities. The goal was to bring this diversity together in a way that is easy to understand and to highlight the contribution that Stadtwerke and its subsidiaries make to daily life in the region. To achieve this, the company sought a communication tool that could clearly explain and summarize complex topics while also being flexible enough to be used across various communication formats.

"Big Pictures" coloring page in DIN format

Adaptation of the Big Picture for the subsidiary EVI

The Solution: An Overview of the Region and Hildesheim's Public Utilities

The result is a “Big Picture” that brings together the services provided by Stadtwerke Hildesheim (SWHI) in a clear, visual overview. It illustrates how energy supply, mobility, recreational activities, and digital services are interconnected and collectively contribute to the quality of life in the region—all tailored to SWHI’s corporate design. The design is based on a simplified map of the Hildesheim region featuring major roads, towns, and landmark buildings. This allows viewers to intuitively orient themselves and more easily contextualize the content.

Color-coded sections also make it quick and easy to identify the services offered by each subsidiary. Each icon represents a key service area of Stadtwerke Hildesheim and its subsidiaries—ranging from energy supply and mobility to digital services and recreational offerings. In the digital version, the icons serve as navigation points that users can click to access specific additional information.

Individual scenes

Stadtwerke Hildesheim ensures that electricity, heat, and water are reliably delivered to where they are needed. At the same time, the company continuously invests in the expansion and modernization of its infrastructure to ensure a secure supply for the region well into the future.

Through personalized energy consulting, digital services, and smart solutions, Stadtwerke Hildesheim helps its customers use energy more efficiently and make sustainable choices in their daily lives.

Stadtwerke Hildesheim is shaping modern and climate-friendly mobility for the region—including through the expansion of sustainable transportation options and the use of forward-looking propulsion technologies.

This is how the big picture came about

The Big Picture was developed in collaboration with representatives from Stadtwerke Hildesheim through several rounds of consultation and refinement. The goal was to organize the wide range of services and topics in a structured manner and to develop a clear, overarching visual framework based on that structure.

1. Structuring & Design

At the outset, the various service areas, subsidiaries, and key messages were compiled and organized by theme. This resulted in an initial narrative structure that used the city of Hildesheim and its infrastructure as a visual foundation.

2. Iteration & Coordination

As the project progressed, scenes, buildings, icons, and information areas were developed and refined step by step. Particular attention was paid to creating a clear visual structure, ensuring the recognizability of key locations and services, and closely aligning the design with Stadtwerke’s corporate identity.

3. Finalization & Digital Expansion

Once the illustration was finalized, the interactive click-picture was developed. The digital version allows users to click on specific content and access in-depth information about individual service areas. This resulted in a versatile digital communication tool to complement the print version.

Effect & Results

Today, the Big Picture helps Stadtwerke Hildesheim communicate its services and how they fit together in a way that’s easy to understand and relatable. The interactive “Click-Picture” version, in particular, is used as a digital supplement to introduce residents and customers to specific topics in a targeted and accessible way. Thanks to its combination of regional relevance, clear structure, and interactive content, the Big Picture is well-suited for a wide variety of communication contexts—from websites and presentations to general customer communication—and ensures high brand recognition and a positive user experience.

"With the interactive enhancement provided by Click-Picture, we can communicate our range of services in an even more targeted way."

“The Big Picture perfectly illustrates how our offerings and services enable and enhance a good, modern life. With the interactive enhancement provided by Click-Picture, we can communicate our range of services in an even more targeted way. This solution supports our vision and underscores our mission: Live well with us. Today and in the future.”

– Mustafa Sancar, Commercial Managing Director of Stadtwerke Hildesheim AG

Supplement Format: Click-Picture

A "Click Picture" feature with zoom-ins and info boxes was created as an accompanying resource. It allows users to navigate through the content on their own and explore topics in greater depth based on their own interests. Additional images, PDFs, links, or videos can be embedded in the text boxes, encouraging users to learn more. For example, Stadtwerke Hildesheim uses the Click Picture to link related website content, videos, or podcast episodes directly to the respective topics, creating an interactive way to access their offerings. Click here for Stadtwerke Hildesheim’s Click Picture

Adaptation of *The Big Picture* for the subsidiary Energieversorgung Hildesheim (EVI), with changes to the scenes

Get started today—schedule your free initial consultation!

Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.