What's really behind electricity, gas, and water
A "Big Picture" was created for Stadtwerke Quickborn that clearly brings together its services and values. The goal was to highlight what the utility stands for and the contribution it makes to the region every day.
topic
Service Portfolio & Mission Statement
industry
Energy supply / municipal utilities / utilities industry
format
• Big Picture
area of application
• External communications
Target group
• Citizens
• Customers
• The public
special features
• A concise overview of our products and services and our regional involvement
Starting Point & Challenge: High Performance – Low Visibility
Every day, Stadtwerke Quickborn plays a key role in serving the region—from energy and water to digital services and personalized advice. At the same time, the utility is actively involved in the local community, for example by supporting clubs, educational institutions, and local events.
For many customers, however, this broader picture remains hidden. In everyday life, public utilities are often reduced to individual products like electricity, gas, or water. What happens beyond that—such as services, infrastructure, consulting, or regional engagement—often remains in the background.
The challenge was to convey this big picture in an understandable way. The goal was not to explain individual offerings in detail, but to show how everything fits together: who Stadtwerke is, what it stands for, what it actually does—and what contribution it makes to the region.
The solution: An overview that summarizes what the municipal utilities are
The Big Picture brings together the services and mission of the municipal utility company within a clear visual framework and integrates them with a depiction of the region. Key themes such as energy supply, personalized consulting, and regional engagement are illustrated through concrete scenes. This makes it clear how the individual services work together and what contribution they make to the daily lives of people in the region.
In addition to providing in-person consultations, the exhibition also highlights the utility company’s social initiatives—such as its support for sports clubs and local events—and underscores how closely the company is connected to the region.
The Big Picture thus provides external context: It helps customers understand the role of the municipal utility, build trust, and better understand its offerings.
Individual scenes
Deeply rooted in the community and committed
Stadtwerke Quickborn is an integral part of the region. In addition to providing energy and infrastructure, the company is actively involved in the local community—for example, by supporting sports clubs, cultural programs, and events. Stadtwerke Quickborn is not just a utility provider, but a reliable partner that helps shape local community life.
Electricity, gas, and water services
The core utility services provided by Stadtwerke Quickborn: electricity, gas, and water. The focus is on reliably delivering these essential services to households and businesses in the region. It is clear that the emphasis is not only on the services themselves, but above all on ensuring a secure and uninterrupted supply—supported by personalized service and local representatives.
Trust through proximity and service
In addition to energy and water services, the company also offers other services such as internet access, as well as assistance with billing and individual inquiries. Thanks to local representatives in the region, questions can be answered quickly and appropriate solutions found. This builds trust—based on personalized advice, short communication channels, and a comprehensive range of services.
This is how the big picture came about
Even before the project began, Quickborn Municipal Utilities outlined their vision for the Big Picture. This allowed us to identify and narrow down various topics early on. The kick-off meeting then served to translate these ideas into a visual format. The resulting draft was refined through several iterations until the final Big Picture was created.
1. Content & Structure
Services, values, and future-oriented topics were compiled and organized into a clear, easy-to-understand structure.
2. Iteration & Development
The content was translated into concrete, everyday scenarios—with a focus on local relevance and tangible examples.
3. Feedback & Finalization
The image has been designed to be flexible enough to be used in a variety of communication contexts.
Effect & Results
The Big Picture serves as a key communication tool for Stadtwerke Quickborn. It highlights the organization’s services, fosters understanding, and supports external communication. It helps initiate conversations with local residents and demonstrates that Stadtwerke is accessible and does more than just provide utilities. Whether through consultations or at events, the Big Picture helps explain services clearly and build trust.
“Seeing the big picture builds trust!”
“The Big Picture helps us engage citizens in a targeted way and clearly demonstrate who we are and what we do. Previously, many of our services were available, but they weren’t presented in context. This often made it difficult for customers to understand our full range of services.
Thanks to the Big Picture, we can now explain these connections clearly and simply. It gives us a common ground for conversations and allows us to get to the heart of the matter quickly—without long explanations or conflicting descriptions.
As a result, our customers recognize that we are more than just a utility provider: we are a personal point of contact right here in the community. This builds trust and makes everyday communication easier.
At the same time, with the Big Picture, we’re taking a modern approach to conveying complex information in a way that’s understandable and tangible—and clearly demonstrating our role in the region.”
Dr. Panagiotis Memetzidis, Managing Director of Stadtwerke Quickborn GmbH
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