Radolfzell municipal utilities at a glance
With the Big Picture, Radolfzell Municipal Utilities makes its services, infrastructure, and future strategy understandable—for employees, customers, and partners alike.
topic
Energy, Mobility & Supply Infrastructure
industry
Energy supply / municipal utilities / utilities industry
format
• Digital big picture
• Click picture (interactive)
• Print versions (posters, information sheets)
area of application
• Internal and external communication
• Customer information
• Public and stakeholder communication
• Onboarding
• Service overview
Target group
• Employees
• Customers
• Citizens
• Partners
• Politics / Administration
special features
• Comprehensive presentation of all supply areas (energy, water, internet, mobility)
• Combination of supply, service, and mobility offerings
• Clear visualization of complex processes, future-oriented infrastructure, and services
Initial situation & challenge: Presenting complex supply services transparently
Stadtwerke Radolfzell supplies its region with electricity, water, gas, heat, internet, mobility, and other services. This wide range of services results in complex structures and many areas of activity that are not immediately apparent to employees, customers, and citizens. The task was therefore to bring together all services, processes, and future areas in a uniform overview—so that everyone understands what the municipal utility company does, how its services are connected, and where the company is headed.
The solution: a big picture as an overall view of municipal utilities, services, and the future
A big picture was developed for Stadtwerke Radolfzell that combines all supply areas, mobility and services, and strategic future fields in a clear, easy-to-understand graphic. The image connects supply, infrastructure, service, and mobility—from energy and drinking water to the internet and fiber optics to public transportation and e-mobility.
The visualization reduces complexity and presents the performance and service portfolio in a transparent and understandable way—both internally for employees and externally for customers and citizens.
Individual scenes
Efficient grid and energy data management ensures energy supply through precise data collection, analysis, and processing. Modern systems guarantee transparent billing, forward-looking grid planning, and the integration of renewable energies.
Fault management ensures that supply interruptions are rectified quickly and reliably. Modern monitoring systems detect faults at an early stage, enabling the team to take targeted action around the clock.
The faithful and detailed replica of landmarks, iconic buildings, and well-known objects from the city ensures an exceptionally high potential for identification among viewers.
This is how the big picture came about
Content was prepared in collaboration with the team at Stadtwerke Radolfzell in a collaborative, iterative process. The relevant supply areas, services, and strategic fields were structured and presented visually. Regular coordination ensured that the final result was both factually correct and visually understandable and appealing.
1. Clarify content and structure
The relevant supply and service areas were collected and organized together and transferred into a clear content structure.
2. Develop visual imagery
On this basis, a visual representation was created that shows the offerings, processes, and interrelationships of Stadtwerke Radolfzell in a comprehensible overall picture.
3. Fine-tuning & coordination
In several rounds of feedback, the big picture was refined and designed to function as a guide and communication tool both internally and externally.
Effect & Results
The big picture provides an instantly recognizable overview of the entire range of services and structures offered by Stadtwerke Radolfzell. For employees, customers, and partners, it makes it clear who is responsible for what and how the individual services and offerings fit together. This strengthens Stadtwerke's profile as a comprehensive and modern utility company that offers clarity, reliability, and a forward-looking approach.
"An image that brings our municipal utilities to life"
"Thanks to the Big Picture, we were able to make complex changes tangible and understandable in a single image—for employees and customers alike. The Big Picture not only created transparency, but also enabled a strong common orientation. It helps us to communicate the transformation clearly, promote identification, and make our strategy visible in the long term—both internally and externally."
Tobias Hagenmeyer, Managing Director, Stadtwerke Radolfzell GmbH
Additional formats & options
A click picture with zoom-ins and info boxes was created as an accompanying medium. It allows recipients to click through the content independently and familiarize themselves with it. The click picture is available in several languages and complements the personal communication formats.
Click here: bigpicture.stadtwerke-radolfzell.de
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
Big Pictury
Legal
This website is for general information purposes only. We accept no responsibility for external content.