Explain the purpose and direction
Show not only what you plan to do, but also why. A shared vision of the future brings your desired path of development into sharp focus and gives your communication a clear direction.
Big-Picture Views for Strategy: So Everyone Understands Where We're Headed.
- Communicating Strategic Goals and Areas of Action in a Clear and Understandable Way
- Aligning executives and employees toward a shared vision
- Highlighting the connection between strategy and day-to-day work
30 minutes · free · no obligation
Your strategy outlines the direction in which the company should move. But does everyone understand how goals, initiatives, and changes are interconnected—and what role their own department plays?
We translate your strategic content into a customized big-picture view. This creates a shared vision that you can use to explain and discuss your strategy, and refer back to time and again in your day-to-day work.
Many topics. One shared direction.
How can corporate goals, future growth areas, and the contributions of individual departments be brought together in a single visual representation? These examples illustrate different approaches—each tailored to the specific strategy and business environment.
How Strategy Is Implemented in Day-to-Day Business Operations.
Communicating a unified strategy across locations, functions, and hierarchical levels: That's what Schnellecke is all about with LEAD30.
The Big Picture links strategic goals to the day-to-day work within the company. It helps leaders explain the shared direction and helps employees understand how their own contributions fit into the bigger picture.
What our customers achieve with it.
“With the Big Picture, we’ve succeeded in embedding our strategy into our day-to-day work and making connections clear and understandable.”
“A compelling example of how strategic development can be successfully communicated through strong graphic design.”
Your strategy is in place. Now it needs to be implemented throughout the company.
The goals have been defined, the areas of focus described, and initial steps have been taken. Key questions remain regarding communication: What goes together? Why are we changing? And what does this mean for the individual teams?
A customized Big Picture puts your strategic content into a clear context. It’s not meant to replace your strategy documents, but rather to serve as a shared visual foundation for discussions, events, and ongoing communication.
Classifying Individual Initiatives
Digitalization, growth, sustainability, or new forms of collaboration: Show how your initiatives contribute to the overarching goals—rather than simply listing them side by side.
Recognizing Your Own Contribution
Bring the strategy into your employees' work lives. Show how different departments, tasks, and collaboration are connected to the shared vision.
From your strategic content to a shared vision.
- Step 1
Concept & Analysis
Together, we’ll determine what content should be conveyed, who you want to reach, and in what situations “The Big Picture” will be used. Your existing strategy documents, goals, and areas of focus will serve as the foundation. From there, we’ll develop a clear and understandable content structure. - Step 2
Visualization & Design
We translate the agreed-upon content into a custom visual style. Business areas, future trends, and contextual relationships are presented in a way that aligns with your company. Through collaborative discussions, we refine messaging, visual composition, and details. - Step 3
Implementation & Integration
We prepare the final Big Picture for the agreed-upon applications. Depending on your needs, we can add print formats, presentation materials, an animation, or an interactive Click Picture—all tailored to your strategic communication.
Different strategies. A shared understanding.
Whether it’s an international corporate strategy, a cross-divisional focus, or a long-term vision for the future: what matters most is that people understand the big picture and engage in dialogue about it.
Challenge
The LEAD30 strategy needed to be understood worldwide—across different countries, functions, and organizational levels. The goal was to align strategic objectives with operational realities and establish a common foundation for communication.
Solution
The Big Picture brings together strategic priorities, operational processes, digital transformation, leadership, and future areas of focus into a cohesive visual framework. Executives can use it to explain the strategy, and teams can see how their contributions fit into the bigger picture.
- Strategic Goals Integrated into Day-to-Day Work
- A Common Foundation for Leadership and Communication
- Cross-functional and cross-location orientation
- Schnellecke Logistics SE
- Corporate Strategy & International Rollout
- LEAD30 · Leadership Communication · Shared Direction
Challenge
Agricultural machinery, commercial vehicles, services, and future growth areas should be recognizable as components of a shared strategic direction. The 2030 Strategy had to be understandable across all divisions and provide guidance to employees within the corporate group.
Solution
The Big Picture links the business units to strategic themes and future growth areas. It clearly illustrates the Group’s direction and provides a common foundation for strategy rollouts, employee events, workshops, and onboarding.
- Business Units Consolidated into a Single Overview
- Future Fields and Strategic Direction Presented in an Easy-to-Understand Manner
- Versatile Use in Internal Communication
- KRONE Group
- Corporate Vision & Strategy 2030
- Business Units · Future Growth Areas · Identification
Challenge
The 2040 Strategy links the future of regional energy supply with the continued development of Stadtwerke Wolfenbüttel. Technical infrastructure, services for customers, internal processes, and employee skills all play a part in this.
The challenge: to present these topics not as individual projects, but as a shared development effort—with a clear direction and a tangible connection to day-to-day work.
Solution
The Big Picture brings the strategy to life within a familiar urban landscape. A shared path connects the four areas of focus—Infrastructure & Technology, Market & Products, Organization & Processes, and People & Skills—with the long-term vision through 2040.
Specific examples illustrate what lies behind the strategic themes: from smart grids and new energy solutions to customer service, efficient collaboration, and employee development. This gives the strategy a tangible dimension—one that is closely tied to the region and the people within the company.
- Four strategic areas of action integrated into a comprehensive framework
- Long-term goals linked to specific tasks and developments
- A Shared Direction Made Visible to the People in the Company
- Wolfenbüttel Public Utilities
- Corporate Strategy & Future Direction
- Strategy 2040 · Regional Energy Supply · Joint Development
A Strategic Overview: From the Start to Day-to-Day Operations.
Your Big Picture shouldn't just be compelling during the initial presentation. It should help you revisit the strategy time and again across various occasions and channels.
Large-Format Printing & Posters
As a visible focal point in meeting rooms, at executive events, in workshops, or at your locations.
Presentations & Internal Communication
As a complete picture or with carefully selected excerpts for strategy presentations, team meetings, and digital communication channels.
Interactive Click Picture
For independent exploration: In-depth information, examples, or videos can be embedded behind individual areas of the image.
Animation & Film
For a guided introduction to your strategy: The content is explained step by step, and the connections between concepts are presented in a clear and logical manner.
We'll tailor the formats you need to your target audiences and the intended use.
We're getting up to speed on your strategy so that others can get started more easily.
To create a compelling strategic vision, it is not enough to simply illustrate individual terms. What matters most is understanding the content, identifying the connections between elements, and developing an appropriate visual narrative.
That’s exactly what we’re working on together with you: What message should be the focus? How are the areas of action interconnected? And how do your employees see themselves reflected in the strategy?
Understanding the Content Rather Than Merely Illustrating It
We analyze, organize, and translate your content. In doing so, we ensure that the overall picture is clear without losing sight of the key connections.
A visual style that fits your company
Your business areas, your work environment, your language, and your corporate identity serve as the starting point. The result is not a generic diagram, but a customized communication tool.
FREE FOR INSPIRATION
What might your strategy look like from a big-picture perspective?
Get a printed example from real-world practice and discover how strategic goals, business units, and future topics can be integrated into a cohesive whole.
This poster gives you a concrete idea of the structure and level of detail in a "Big Picture"—and serves as a conversation starter for your own strategic communication.
The sample poster shows an existing client project. We’ll develop your own “Big Picture” on a customized basis, based on your strategy and corporate identity.
How can you make your strategy understandable to everyone?
Let's take a look at your communication challenge together: What message do you want to convey? Who do you want to reach? And where is the big-picture view still missing?
During a free, 30-minute initial consultation, we’ll discuss how a customized “Big Picture” can support your strategic communication and what the next steps should be.
Frequently asked questions about
Big Pictures
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For what purposes can I use a Big Picture?
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Do you also offer a free initial concept?
Big Pictury
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Contact
Big Pictury GmbH
Gerhofstrasse 1-3
20354 Hamburg, Germany
+49 40-468 980 08-0
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