Explain the purpose and direction
Show not only what you plan to do, but also why. A shared vision of the future brings your desired path of development into sharp focus and gives your communication a clear direction.
Big-Picture Views for Strategy: So Everyone Understands Where We're Headed.
- Communicating Strategic Goals and Areas of Action in a Clear and Understandable Way
- Aligning executives and employees toward a shared vision
- Highlighting the connection between strategy and day-to-day work
30 minutes · free · no obligation
Your strategy outlines the direction in which the company should move. But does everyone understand how goals, initiatives, and changes are interconnected—and what role their own department plays?
Many topics. One shared direction.
How can corporate goals, future growth areas, and the contributions of individual departments be brought together in a single visual representation? These examples illustrate different approaches—each tailored to the specific strategy and business environment.
"The transformation of our production philosophy towards flexible contract manufacturing is a crucial step towards further increasing our efficiency and meeting the demands of a dynamic market. Working with Big Picture has enabled us to present this complex change in a visual and understandable way. The clear visualization of the new processes makes it easier for our employees and partners to understand the changes and actively participate in the change process. The Big Picture is a valuable tool for supporting the transition and successfully communicating the new principles."
Thomas Veismann
Managing Director of Production, Maschinenfabrik Bernard Krone GmbH & Co. KG
“With the introduction of new logistics structures and a third-party-operated central warehouse, a lot has changed—and, of course, many questions have arisen. It is important to us to ensure transparency, provide guidance, and get all employees on board.”
That’s exactly where Big Pictury helped us. The Big Picture makes complex processes and relationships visually tangible—clearly structured and immediately understandable.”
Andre Building land
Head of Logistics, Westfalen Weser Netz GmbH
Big Pictury has brought our vision for the future in 2050 to life in an impressive way. 10,000 employees now understand at a glance where SWM is headed and how all areas contribute to this. We chose Big Pictury because the team not only has experience with municipal utilities and the energy world, but can also translate complex strategies into clear and appealing visuals. The result speaks for itself: a strategic image that provides orientation, strengthens identification, and impressively conveys our vision for the future."
Kilian Egger
Manager Strategy and Group Controlling, Stadtwerke München GmbH
“With the Big Picture, Würth Industrie Service has an effective communication tool that clearly conveys our refined strategy in conjunction with our vision, mission, and values, engages our employees, and clearly visualizes our shared path into the future.
"A compelling example of how strategic development can be successfully communicated through strong graphic design."
Carina Ammann
Head of the Strategy Team at Würth Industrie Service
"With Big Pictury's Big Picture, we have obtained a visual communication solution that gets to the heart of our complex processes. It helps us enormously to explain the LCX NEXUS ecosystem in a clear and convincing way – both internally and to potential partners. The image is used extensively in presentations, at trade fairs, and in customer communications."
Oliver Fendler
CEO, LCX Nexus GmbH
“The development of LEAD30 was a highly structured and well-founded strategic process. The key areas of focus and objectives were clearly defined. At the same time, we were aware that a good strategy alone is not enough—it must be understood worldwide.
With the Big Picture, we succeeded in embedding our strategy into our day-to-day work and making the interconnections clearly visible. This fostered a shared understanding across locations, functions, and hierarchical levels.
Today, we discuss LEAD30 using a common strategic language—from management down to the operational level.”
Nikolaus Külps
CEO, Schnellecke Logistics SE
How Strategy Is Implemented in Day-to-Day Business Operations.
Communicating a unified strategy across locations, functions, and hierarchical levels: That's what Schnellecke is all about with LEAD30.
The Big Picture links strategic goals to the day-to-day work within the company. It helps leaders explain the shared direction and helps employees understand how their own contributions fit into the bigger picture.
Your strategy is in place. Now it needs to be implemented throughout the company.
The goals have been defined, the areas of focus described, and initial steps have been taken. Key questions remain regarding communication: What goes together? Why are we changing? And what does this mean for the individual teams?
A customized Big Picture puts your strategic content into a clear context. It’s not meant to replace your strategy documents, but rather to serve as a shared visual foundation for discussions, events, and ongoing communication.
Classifying Individual Initiatives
Digitalization, growth, sustainability, or new forms of collaboration: Show how your initiatives contribute to the overarching goals—rather than simply listing them side by side.
Recognizing Your Own Contribution
Bring the strategy into your employees' work lives. Show how different departments, tasks, and collaboration are connected to the shared vision.
From your strategic content to a shared vision.
- Step 1
Concept & Analysis
Together, we’ll determine what content should be conveyed, who you want to reach, and in what situations “The Big Picture” will be used. Your existing strategy documents, goals, and areas of focus will serve as the foundation. From there, we’ll develop a clear and understandable content structure. - Step 2
Visualization & Design
We translate the agreed-upon content into a custom visual style. Business areas, future trends, and contextual relationships are presented in a way that aligns with your company. Through collaborative discussions, we refine messaging, visual composition, and details. - Step 3
Implementation & Integration
We prepare the final Big Picture for the agreed-upon applications. Depending on your needs, we can add print formats, presentation materials, an animation, or an interactive Click Picture—all tailored to your strategic communication.
Different strategies. A shared understanding.
Whether it’s an international corporate strategy, a cross-divisional focus, or a long-term vision for the future: what matters most is that people understand the big picture and engage in dialogue about it.
Challenge
The LEAD30 strategy needed to be understood worldwide—across different countries, functions, and organizational levels. The goal was to align strategic objectives with operational realities and establish a common foundation for communication.
Solution
The Big Picture brings together strategic priorities, operational processes, digital transformation, leadership, and future areas of focus into a cohesive visual framework. Executives can use it to explain the strategy, and teams can see how their contributions fit into the bigger picture.
- Strategic Goals Integrated into Day-to-Day Work
- A Common Foundation for Leadership and Communication
- Cross-functional and cross-location orientation
- Schnellecke Logistics SE
- Corporate Strategy & International Rollout
- LEAD30 · Leadership Communication · Shared Direction
Challenge
Agricultural machinery, commercial vehicles, services, and future growth areas should be recognizable as components of a shared strategic direction. The 2030 Strategy had to be understandable across all divisions and provide guidance to employees within the corporate group.
Solution
The Big Picture links the business units to strategic themes and future growth areas. It clearly illustrates the Group’s direction and provides a common foundation for strategy rollouts, employee events, workshops, and onboarding.
- Business Units Consolidated into a Single Overview
- Future Fields and Strategic Direction Presented in an Easy-to-Understand Manner
- Versatile Use in Internal Communication
- KRONE Group
- Corporate Vision & Strategy 2030
- Business Units · Future Growth Areas · Identification
Challenge
The updated corporate strategy for 2033 at Würth Industrie Service connects different strategic levels: vision, mission, and values, as well as business model, objectives, and key areas of action. This content is intended to be easily understood by employees and to create a shared orientation for the company's long-term development.
The challenge: To communicate the strategy not as a collection of individual topics, but as a coherent path – clear, memorable and adaptable for different functions and target groups within the company.
Solution
The Big Picture translates the Strategy 2033 into a shared visual world. It connects vision, mission, and values with strategic fields of action, goals, and development directions, making their interrelationships comprehensible at a glance.
As an overarching graphic framework, the Big Picture supports strategy communication in town halls, workshops, deep dives, and internal media. The complementary interactive Click-Picture version allows users to select specific areas and delve deeper into content as needed.
- Vision, mission, values and areas of action combined in a comprehensive picture
- Strategic connections and development directions explained in an understandable way
- Common direction for flexible use in events, workshops and digital communication
- Würth Industrial Service
- Corporate Strategy & Future Direction
- Strategy 2033 · Internal Alignment · International Strategy Communication
From strategy rollout to day-to-day operations.
Your Big Picture shouldn't just be compelling during the initial presentation. It should help you revisit the strategy time and again across various occasions and channels.
Large-Format Printing & Posters
As a visible focal point in meeting rooms, at executive events, in workshops, or at your locations.
Presentations & Internal Communication
As a complete picture or with carefully selected excerpts for strategy presentations, team meetings, and digital communication channels.
Interactive Click Picture
For independent exploration: In-depth information, examples, or videos can be embedded behind individual areas of the image.
Animation & Film
For a guided introduction to your strategy: The content is explained step by step, and the connections between concepts are presented in a clear and logical manner.
We'll tailor the formats you need to your target audiences and the intended use.
We're getting up to speed on your strategy so that others can get started more easily.
To create a compelling strategic vision, it is not enough to simply illustrate individual terms. What matters most is understanding the content, identifying the connections between elements, and developing an appropriate visual narrative.
That’s exactly what we’re working on together with you: What message should be the focus? How are the areas of action interconnected? And how do your employees see themselves reflected in the strategy?
Understanding the Content Rather Than Merely Illustrating It
We analyze, organize, and translate your content. In doing so, we ensure that the overall picture is clear without losing sight of the key connections.
A visual style that fits your company
Your business areas, your work environment, your language, and your corporate identity serve as the starting point. The result is not a generic diagram, but a customized communication tool.
FREE FOR INSPIRATION
What might your strategy look like from a big-picture perspective?
Get a printed example from real-world practice and discover how strategic goals, business units, and future topics can be integrated into a cohesive whole.
This poster gives you a concrete idea of the structure and level of detail in a "Big Picture"—and serves as a conversation starter for your own strategic communication.
The sample poster shows an existing client project. We’ll develop your own “Big Picture” on a customized basis, based on your strategy and corporate identity.
How can you make your strategy understandable to everyone?
Let's take a look at your communication challenge together: What message do you want to convey? Who do you want to reach? And where is the big-picture view still missing?
During a free, 30-minute initial consultation, we’ll discuss how a customized “Big Picture” can support your strategic communication and what the next steps should be.
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Big Pictures
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Big Pictury GmbH
Gerhofstrasse 1-3
20354 Hamburg, Germany
+49 40-468 980 08-0
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