Big picture strategy – creating clarity at KRONE
Anna Lena Jerzembeck talks in the People & Culture podcast about how strategy can be communicated clearly using big pictures and anchored within the company.
How can strategy be communicated within a company in such a way that it is not only understood but also put into practice?
This question is the focus of the latest episode of the People Culture Podcast by Denkmal Zukunft—with an exciting guest: Anna-Lena Jerzembeck, Head of Corporate Strategy at the KRONE GROUP.
In conversation with host Svenja Beyer, Anna-Lena gives an impressive account of how it is possible to make strategic issues tangible, actively involve employees, and take action together.
Visualization as the key: The big picture
A central theme of the episode is the big picture that we developed together with the KRONE GROUP team. Anna-Lena describes how this visual overview helps to structure complex content, create a common direction, and anchor strategic changes in the company in the long term.
The topics covered in this podcast episode at a glance:
• Leadership in times of transformation: moving from planning to action
• How the big picture emerges—and has a strategic impact
• Why clarity is the first step toward change
• How to inform all employees at the same time—easily and effectively
🎧 Click here for the podcast episode onSpotify
You can watch the podcast on YouTube here:
About Monument Future
The People Culture Podcast is produced by Denkmal Zukunft, a management consultancy that helps organizations create structures and gain freedom. With a focus on strategy, leadership development, and corporate culture, Denkmal Zukunft supports companies through change processes.
Svenja Beyer is co-founder of Denkmal Zukunft GmbH & Co. KG and host of the People Culture Podcast. As an HR generalist at Rheinmetall and later Head of HR Europe in the SME sector, she led the strategic development of Europe-wide HR departments, implemented comprehensive HR processes, and promoted personnel and organizational development with a focus on change management and leadership development. Today, she advises medium-sized companies on precisely these topics with Denkmal Zukunft.
You can find out more about her work and listen to other podcast episodes at:
👉 denkmalzukunft.com
Svenja Beyer, co-founder of Denkmal Zukunf
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
Big Pictury
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