The video is AI-generated and shows an example application scenario.
Corporate mission statements, strategies and visions of the future are crucial for the direction of a company - but they often remain abstract and difficult to grasp.
A big picture makes your goals, values, and strategic priorities visible and creates a common understanding among management and staff.
Clarity for vision, mission statement and strategic orientation
A strong mission statement and a clear strategy provide orientation - but only if they are understood by everyone. Big Pictures translate vision, values and strategic priorities into a tangible overall picture that can be grasped immediately.
This creates a shared understanding of where the company stands, where it is heading and what is really important for teams.
Vision & Strategy
The vision describes where your company is headed in the long term—the strategy defines how you will achieve this vision of the future. In the big picture, both elements are combined into a clear, understandable story: with target images, priorities, and initiatives that teams can immediately classify. This creates real orientation for everyday decisions.
Reference
KRONE Strategy 2030
The KRONE Group wanted to anchor its new "Strategy 2030" visually and internally in an understandable way, especially across the two business areas of agricultural machinery and commercial vehicles.
As a solution, a big picture was developed that depicts core topics, megatrends and the company's DNA in a circular image. This was supplemented by a Click Picture version with zoom-ins and info boxes.
"In challenging times, it is crucial that we keep an eye on the big picture. The Big Picture represents our shared journey, our identity and our vision for the future - across all business segments." Bernard Krone, Chairman of the Supervisory Board KRONE Group
Picture of the future
Pictures of the future show how products, markets, technologies or the organization will change. These developments become visible in the Big Picture: through scenes, perspectives and a comprehensible structure. This turns an abstract "target image 2030" into a tangible shared vision of progress and transformation.
Reference
Stadtwerke München vision of the future
Stadtwerke München (SWM) wanted to explain its vision of a sustainable, networked future in the areas of heating, mobility, energy and digitalization.
Its big picture depicts Munich as a climate-neutral, networked metropolis. It shows citizens with their own electricity, smart grids, renewable energies and everyday mobility.
The result is a visual tool that conveys a shared image of the future to over 10,000 employees and creates orientation, identification and the ability to act.
Corporate mission statement
The mission statement anchors identity, values and attitude in the company. It comes to life in the Big Picture - not as a text module, but through concrete situations, examples and symbols. Employees recognize how the mission statement shapes everyday life and what significance it has for collaboration and decision-making.
Reference
The corporate mission statement of New Work SE
New Work SE wanted to communicate its mission statement - consisting of purpose, vision, values and brands - in such a way that everyone develops a common understanding.
Using a big picture, this content was translated into a clear city metaphor that makes connections visible and provides orientation. The result: a mission statement that works in everyday life - in communication, management and onboarding.
Insights into the New Work SE world, in which the Big Picture is used in many places and on many occasions.
Management guidelines
Leadership guidelines describe how leadership should be understood and practiced. A big picture turns abstract principles into clear, vivid situations: How is feedback given? How are decisions made? How is responsibility assumed?
This creates a common understanding of what good leadership means in your company.
Reference
The CRIF Leadership Model
CRIF wanted to communicate the new "TRUST" management model in such a way that managers and employees understand it in a uniform way and can apply it in their day-to-day work.
The model was clearly structured with a big picture, supplemented with concrete examples and made jointly tangible for Germany and Austria. This turned an abstract concept into a practical orientation tool for leadership.
"Our Big Picture has made the new leadership model easier to understand and increased acceptance among managers and employees. Even at the first internal information events, we noticed that the originally abstract model became much more accessible for managers and employees thanks to the visualization." Sabrina Brokherm, HR Business Partner, CRIF GmbH
Relevant examples from practice show how Big Pictures are used in this area of application.
You can find further Big Picture references from our project work here.
Our process: from concept to integration
We accompany you step by step as you transform your vision into an impressive overall picture and seamlessly integrate it into your communication strategy.
Step 1
Concept & Analysis
We structure the vision, mission statement and strategy in a joint content board. All relevant stakeholders can be involved at an early stage.
Step 2
Visualization & Design
We develop the visual story of your big picture from the content modules. The design is tailored individually to your company.
Step 3
Implementation & Integration
We prepare the big picture for all relevant areas of application. You receive formats ranging from print to interactive click pictures.
Your big picture in various formats
Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
Frequently asked questions about
Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process takes place in several coordination steps.
Do you also offer a free initial concept?
Yes, with pleasure. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you get an idea of the possibilities.
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