More impact for a world without hunger
SAP ist für die Welthungerhilfe mehr als ein IT-Projekt. Das Big Picture macht die Transformation verständlich und zeigt den Weg von heutigen Herausforderungen hin zu einer stärkeren Zusammenarbeit und einem gemeinsamen Zielbild.
topic
Change & Transformation
industry
• International development work
• NGO
format
• Big Picture (transformation image)
area of application
• Change communication
• Communicating progress on the transformation
Target group
• Employees (global)
• Managers (global)
special features
• Combining SAP migration, digital modernization, process harmonization, and organizational development
Anja Sailer, Head of Culture & Transformation at Welthungerhilfe, in conversation with Wolf Wienecke of Big Pictury
Initial situation & challenge: Between aspiration and administrative reality
In an increasingly complex global environment, international NGOs must continually evolve—including in how they explain, implement, and collectively support change.
As part of an SAP transformation, Welthungerhilfe faced the challenge of clearly communicating a comprehensive and technically driven change initiative across countries, functions, and departments. The goal was to provide guidance and foster a shared understanding of the transformation.
The solution: Guidance during transformation
The Big Picture makes the transformation easy to understand at a glance. It translates complex relationships into a clear visual narrative and shows how strategic, organizational, and technical changes are interconnected.
This provides direction during the transformation: Employees recognize what is changing, why the change is necessary, and how the individual elements fit together. Abstract project steps are transformed into a comprehensible big picture.
As a central tool for change communication, the Big Picture helps create a shared understanding, fosters dialogue between departments, and makes the transformation tangible across all levels.
Individual scenes
Walking Together
Change requires commitment and trust. A change process does not succeed on its own, but through mutual support and collaboration. We forge new paths together—driven by openness, reliability, and the shared goal of making change sustainable.
Developing skills
System changes only take effect when people actively participate in shaping the change. New processes and digital tools require additional skills, which can be developed through targeted training and coaching. This is the only way to ensure that employees can use the potential of the new systems safely and responsibly.
Automated working basis
The system changeover and a uniform data source enable information to be retrieved and evaluated with ease. This not only saves time, but also provides employees with long-term support, leaving them more time for essential tasks.
This is how the big picture came about
Thanks to content provided in advance, it was possible to create an initial draft of the visual world even before the kick-off. This laid the foundation for the content structure, and the first image inhabitants were allowed to move into the image in the form of coordination scenes. This status then formed the basis for further development at the kick-off meeting.
Further aspects and ideas followed, bringing the image to life. Once all content had been represented, the project group was expanded to include the project management team for the transformation. The additional input this provided sharpened the image and turned it into the finished big picture.
1. Workshop & Analysis
Together, key process areas, technical changes, and strategic objectives were structured and linked together.
2. Prototyping & Iteration
The content was translated into visual logic that combines administrative relief, digital processes, and local impact.
3. Feedback & Finalization
Finally, the image was finalized with input from the project management team and rounded off with numerous asynchronous feedback comments.
Effect & Results
Das Big Picture dient als zentrales Kommunikationsinstrument für die SAP Tranformation. Es unterstützt die interne Orientierung und hilft Mitarbeitenden weltweit, die Transformation einzuordnen und ihren eigenen Beitrag zu verstehen.
"The big picture creates common ground"
“A comprehensive transformation isn’t just about technology—it’s about people, collaboration, and a shared sense of purpose. The Big Picture helped bring together different perspectives and made our shared direction clear. It provided clarity throughout the company and strengthened our foundation for sustainable change.”
Anja Sailer, Head of Culture & Transformation, Welthungerhilfe
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