Experience that provides orientation

I am the founder and managing director of Big Pictury, and I help companies visualize their strategies, leadership issues, and changes in a clear, understandable, and effective way.

My professional background lies in brand and communications work. After training as an advertising executive/marketing communications specialist, I worked for several years at renowned advertising agencies, including Springer & Jacoby. This period had a lasting impact on my understanding of clear messaging, target group orientation, and communicative impact—especially when it comes to conveying complex content in a comprehensible and effective way.

In the early 2000s, I co-founded and built up the company Dialogbild. During this phase, I worked with teams and managers to co-develop and establish a form of visualizing business topics that was still relatively uncommon in Germany at the time: large-format, dialogue-oriented images that make complex relationships understandable. This work helped to establish visual formats as a serious method for strategy work, communication, and change processes in companies.

I have been involved in numerous projects at various stages of my career, both in previous projects and now at Big Pictury. Working with top-level executives is a common thread running through my work. The projects range from medium-sized organizations to large corporations. Among others, I have been involved in projects for companies such as BMW, Bayer, and Lufthansa Technik.

Typical topics include: • Strategic realignment • Leadership and collaboration • Organizational and cultural development • Complex processes and transformations The goal has always been the same: to reveal connections, provide orientation, and establish a common basis for discussion.

With Big Pictury, founded in 2022, I have consistently developed this approach further and transformed it into an independent framework. Today, visual Big Pictures are created that help companies to clearly formulate and consistently communicate their self-image, strategic orientation, and goals—both internally and externally. Especially in corporate mission statements, the images serve as an overarching frame of reference: They connect attitude, strategy, and action and create a common basis for leadership, internal communication, and external presentation. The focus is on condensing complex content in such a way that it provides orientation, structures discussions, and remains viable in the long term.

• Complexity requires structure, not simplification • Good leadership requires a shared vision • Images do not replace conversations—they enhance them • Strategy only becomes effective when it is understood