About the company
The KRONE FLEET Group is a pan-European provider of integrated fleet solutions for commercial vehicles. In addition to flexible rental models, the company offers a wide range of services and digital tools for sustainable, efficient and transparent fleet management.
The task – communicating the change in identity from lessor to fleet partner
The KRONE FLEET Group has consistently developed its service profile in recent years: from a classic trailer rental company to a comprehensive solution provider for modern fleet management. In addition to rental, services and digital offerings also play a central role today.
The aim of the Big Picture was to visualise this new identity – externally for customers, partners and interested parties, but also internally to strengthen the company’s self-image. It should become clear: KRONE FLEET is not just a rental company, but a strategic enabler and professional partner for future-orientated fleet management.
The implementation – visual overall picture for rental models, services and digital solutions
Together with the KRONE FLEET team, we developed an overall visual concept that depicts the various solution areas along a clearly structured route. The route leads from the classic rental business to comprehensive services and innovative digital tools – always centred around the customer as the central figure.
The structure provides orientation and emphasises the integrative character of the service portfolio. The realistic presentation of processes, vehicles and scenes makes content intuitively understandable – both for specialist audiences and new employees.
In addition to the overall image, a comprehensive cut-out package was created with which individual scenes can be used flexibly in presentations, sales documents or training courses – ideal for modular communication with different target groups.
“With the Big Picture, we are showing what the KRONE FLEET Group stands for today: more than just trailer rental. It helps us to visualise the transformation from a traditional rental company to a networked solution provider – both internally and externally. The image helps us to communicate our expanded self-image clearly and convincingly.”
QUICK-FACTS
CLIENT: KRONE FLEET Group
SCOPE OF SERVICES: Big Picture for use in print and media
PROJECT PERIOD: 3 months
BUDGET: four-digit range