How to start a Big Picture project
What documents and information help to get a Big Picture project off to a good start?
Not everything has to be prepared
A big picture always emerges in consultation with the project team.
No one needs to develop a finished structure or story in advance.
Nevertheless, it helps to compile some information so that the project can get off to a quick start.
Much of this content already exists in companies—for example, in strategy documents, presentations, or project documentation.
Strategy papers and fundamental content
First of all, any documents that describe the topic to be presented later in the big picture are helpful.
These could include, for example:
• Strategy papers
• Presentations on vision or mission statements
• Descriptions of fields of action
• Project overviews or roadmaps
This content helps to understand which topics should play a role in the picture.
Examples and specific initiatives
In addition to strategic topics, concrete examples are often helpful.
For example:
• ongoing projects
• pilot initiatives
• concrete use cases
• examples from different areas
Such examples help to make scenes in the big picture more tangible later on.
visual material
Existing image material can also be helpful.
For example:
• Photos from everyday work
• Product images
• Process illustrations
• Existing infographics
They can provide inspiration for the later visual world.
Corporate design and design guidelines
Design guidelines are also important to ensure that the big picture fits well into the company's communications.
Typical documents include, for example:
• Corporate design guidelines
• Color schemes and fonts
• Image worlds or illustration styles
This makes it easy to integrate the big picture into presentations, media, and rooms later on.
The most important contacts
In addition to documentation, having the right people is also important.
As a rule, the project group consists of a few key contacts who are familiar with the topic and can gather feedback from within the company.
We explain who typically belongs to this group in the article:
👉 Who should be in the project group for a big picture project?
The actual process begins together
Even when there is a lot of information available, the structure of the big picture only emerges through a collaborative process.
In briefings, coordination meetings, and workshops, the content is jointly structured, prioritized, and translated into a visual story.
We explain what this process looks like in the article:
👉 How the big picture is created
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Frequently asked questions about Big Pictures
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How long does it take to develop a Big Picture?
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