How to start a Big Picture project
What documents and information help to get a Big Picture project off to a good start?
Not everything has to be prepared
A big picture always emerges in consultation with the project team.
No one needs to develop a finished structure or story in advance.
Nevertheless, it helps to compile some information so that the project can get off to a quick start.
Much of this content already exists in companies—for example, in strategy documents, presentations, or project documentation.
Strategy papers and fundamental content
First of all, any documents that describe the topic to be presented later in the big picture are helpful.
These could include, for example:
• Strategy papers
• Presentations on vision or mission statements
• Descriptions of fields of action
• Project overviews or roadmaps
This content helps to understand which topics should play a role in the picture.
Examples and specific initiatives
In addition to strategic topics, concrete examples are often helpful.
For example:
• ongoing projects
• pilot initiatives
• concrete use cases
• examples from different areas
Such examples help to make scenes in the big picture more tangible later on.
visual material
Existing image material can also be helpful.
For example:
• Photos from everyday work
• Product images
• Process illustrations
• Existing infographics
They can provide inspiration for the later visual world.
Corporate design and design guidelines
Design guidelines are also important to ensure that the big picture fits well into the company's communications.
Typical documents include, for example:
• Corporate design guidelines
• Color schemes and fonts
• Image worlds or illustration styles
This makes it easy to integrate the big picture into presentations, media, and rooms later on.
The most important contacts
In addition to documentation, having the right people is also important.
As a rule, the project group consists of a few key contacts who are familiar with the topic and can gather feedback from within the company.
We explain who typically belongs to this group in the article:
👉 Who should be in the project group for a big picture project?
The actual process begins together
Even when there is a lot of information available, the structure of the big picture only emerges through a collaborative process.
In briefings, coordination meetings, and workshops, the content is jointly structured, prioritized, and translated into a visual story.
We explain what this process looks like in the article:
👉 How the big picture is created
Frequently asked questions about Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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