Who belongs in the Big Picture project group?
The right project group ensures that content is developed thoroughly and that the big picture later has an impact within the company.
Why the project group is so important
Developing a big picture thrives on the exchange of different perspectives. Content, messages, and contexts rarely arise from a single point of view, but rather in dialogue with people who know the topic from different angles.
A well-composed project group helps to
• quickly clarify the most important content
• bring in different perspectives
• make decisions efficiently
• incorporate feedback from the company
At the same time, the group should remain capable of working. In many projects, a small core group of about three to five people has proven successful.
If you are wondering how to start a big picture project in general, you can find more information in the article
👉 How to start a big picture project
The key roles in the project group
Many projects show that certain perspectives are particularly helpful.
Technicalperspective
At least one person should be very familiar with the subject matter.
This could be someone from the strategy department, a specialist department, or a project team, for example.
This person helps to classify content and explain contexts.
Communicationperspective
Equally important is a person who is familiar with communication within the company—for example, from internal communications, marketing, or sales.
They ensure
• that messages are formulated in an understandable way
• that the image fits well into existing communication formats
• that it can be used effectively within the company later on.
Management perspective
Especially when it comes to strategic issues, it makes sense to incorporate the perspective of senior management.
This is often done either directly by someone from the management team or indirectly by someone who works closely with the management.
This ensures that the image accurately reflects the key strategic messages.
The extended circle
In addition to the core project group, many projects have an extended circle that is involved on a selective basis.
This can include, for example:
• Members of the management team
• Managers from various departments
• Representatives from key specialist departments
• Employee representatives
The project group often seeks feedback from this circle and incorporates it into the next round of consultations.
In some projects, however, representatives of this extended circle are also directly involved in individual development steps. This can be done, for example, through additional coordination meetings or presentations in which the picture is discussed and further developed together.
Depending on the project, different formats may be appropriate, such as:
• Larger coordination rounds with managers
• individual sessions with specialist departments or subgroups
• involvement in management conferences or strategy meetings
As project partners, we can also moderate these sessions ourselves and collect content in a structured manner. This allows perspectives from different areas to be incorporated without unnecessarily complicating the development process.
We explain how the actual development process of a big picture works in the article
👉 How a big picture is created
Consider multipliers early on
In addition to the actual project group, it is worth thinking early on about people who will later work with the big picture.
These could be, for example:
• Managers
• Trainers or moderators
• Internal communications officers
• Sales staff
They will help to explain the picture later on within the company and use it in discussions.
We show how a big picture can be used in everyday life in the article
👉 How to use a big picture in your company
A small group with clear responsibilities
Practical experience shows that a manageable project group with clearly defined roles works best.
If too many people are involved at the same time, the coordination process quickly becomes complex. A small core group, on the other hand, can work efficiently while also incorporating feedback from the company.
This creates a big picture that is both well-founded in terms of content and can be easily understood and utilized within the company.
Frequently asked questions about Big Pictures
What exactly is a "Big Picture"?
A Big Picture is a visual representation of complex topics such as corporate strategies, processes, or visions. It summarizes all the important information in a single, easy-to-understand graphic that clearly shows connections and processes.
For what purposes can I use a Big Picture?
Big Pictures are versatile: for internal communication (employee onboarding, strategy workshops), external communication (customer presentations, marketing), training, change management, and for visualizing complex projects.
In what formats is the Big Picture delivered?
We deliver your Big Picture in various formats: as a file for use in all digital channels, as a high-quality large print for your premises, as an animated video for presentations or online channels, and as an interactive Click Picture with info boxes for digital applications.
How long does it take to develop a Big Picture?
The duration depends on the complexity of the topic and the desired scope. After an initial consultation, we will create a detailed schedule and a transparent cost overview.
How is the Big Picture adapted to our company?
Every Big Picture is unique. We work closely with you to accurately reflect your specific content, corporate design, and corporate world. The process involves several coordination steps.
Do you also offer a free initial concept?
Yes, gladly. As part of a free initial consultation, we can also discuss the possibility of developing a non-binding initial concept for your specific topic so that you can get an idea of the possibilities.
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