Many change processes can result in staff experiencing a sense of disorientation and uncertainty. This can lead to a build-up of resistance to change. It is therefore all the more important for companies to involve their staff in the change process. What is more, all stakeholders should be excited about the new changes. And this is exactly where Big Pictures come into play: they make decisions transparent, reasons for change understandable and invite the viewers to be actively involved in shaping the future.