Big Picture for Defense, Dual-Use, and Industry

Complex skills. A shared vision.

We visualize strategies, technologies, production networks, and transformation initiatives for companies in the defense and dual-use sectors.

Complex issues of the future require a shared vision

Big Pictury develops visual strategy maps that make complex relationships understandable and open to discussion. Together with companies, we structure strategies, processes, and future-oriented topics and translate them into a shared visual language. With “Defense 2030: Connected Capabilities,” we have applied this approach to the current opportunities and areas of action in the defense, dual-use, and industrial sectors. This vision of the future is intentionally designed to serve as a catalyst and a working framework: It is meant to provide direction, bring together different perspectives, and stimulate discussion on how connected defense capabilities can be developed by 2030.

Defense 2030: Connected Capabilities

This vision of the future brings together autonomous systems, data, software, manufacturing, regulation, and European sovereignty into a cohesive conceptual framework.

Excerpt from the interactive "Click Pictures" feature with the info box open

CLICK ON THE PICTURE

Explore "Defense 2030" Interactively

In the interactive "Click Picture" feature, the vision of the future becomes a practical tool. Click through topics such as capacity building, resilient supply networks, production, retrofitting, and regulation, and discover the connections behind each scene.

The additional content addresses key future topics, highlights opportunities for the defense, dual-use, and industrial sectors, and lays the groundwork for discussion and exchange.

Open the interactive click-and-view image

WHO WE ARE TARGETING

For companies reimagining defense

Established defense companies

Bringing together systems, transformation, software, and partnerships in a shared history.

AI and Dual-Use Companies

Translate technologies into a specific context of capabilities and applications.

Automotive and Industrial

Make manufacturing, scaling, and technology expertise visible and accessible to the defense sector.

Defense projects are complex. Communication shouldn't be.

Technology companies, system integrators, suppliers, public sector clients, and operational departments view the same transformation from different perspectives. A "big picture" provides a common visual foundation.

Problem 1

Many Stakeholders and Responsibilities

The large number of stakeholders with fragmented responsibilities makes it difficult to make clear decisions and take coordinated action.

Problem 2

Technologies Without a Shared History

Existing systems were implemented independently and are difficult to integrate into a single whole.

Problem 3

The strategy does not reach all levels

Directives from above don't reach the front lines of day-to-day operations and lose their impact along the way.

We understand complex industrial systems

Industry experience that provides direction

We have experience with modular production, international supply networks, automation, and digitalization from challenging industrial and transformation projects.

Strategy Meets Visualization

Project managers, strategists, and illustrators work together to develop a visual style that is both technically sound and easy to understand.

Black text "KRONE GROUP" on a green background.

Industrial expertise that can be applied to the defense sector

Our projects demonstrate how we use a shared visual language to make complex production systems, international networks, digital platforms, and strategic transformations easy to understand. This experience provides a solid foundation for visualizing interconnected defense and dual-use ecosystems.

Challenge

With LEAD 30, Schnellecke Logistics combines operational excellence, digitalization, automation, growth, and corporate development. The numerous initiatives, international divisions, and target groups were to be brought together into a shared vision for the future that clarifies connections and provides direction.

Solution

The Big Picture integrates strategy, operational logistics, digital solutions, and organizational development into a cohesive visual framework. This makes interdependencies visible and aligns employees, managers, and partners toward a shared vision.

Schnellecke – Shaping the Future Together

Challenge

The shift from batch production to contract manufacturing affects the entire production process—from supplier management through material flow and assembly to spare parts and sales. The complex processes and handoffs should be presented in a way that is transparent to all departments involved.

Solution

The Big Picture shows the entire production landscape, from suppliers to the final product. Material flows, manufacturing stages, shop floor control, and supporting functions are integrated into a unified factory environment, making dependencies and responsibilities visible.

KRONE - A Complete Overview of Production

Challenge

A complex ecosystem of tokenization, blockchain infrastructure, and digital services needed to be visualized clearly and understandably, so that internal and external stakeholders could quickly grasp how the components interact.

Solution

An interactive Big Picture that vividly illustrates the entire LCX NEXUS system design with its elements, mechanisms, and user paths. Users can delve into the individual components via info points.

LCX NEXUS – Software Connects the Ecosystem

"The transformation of our production philosophy towards flexible contract manufacturing is a crucial step towards further increasing our efficiency and meeting the demands of a dynamic market. Working with Big Picture has enabled us to present this complex change in a visual and understandable way. The clear visualization of the new processes makes it easier for our employees and partners to understand the changes and actively participate in the change process. The Big Picture is a valuable tool for supporting the transition and successfully communicating the new principles."

Thomas Veismann

Managing Director of Production, Maschinenfabrik Bernard Krone GmbH & Co. KG

The introduction of new logistics structures and an externally operated main warehouse has brought about many changes—and, of course, raised many questions. It is important to us to ensure transparency, provide guidance, and get all employees on board.

This is exactly where Big Pictury supported us. The Big Picture makes complex processes and interrelationships visually tangible—clearly structured and immediately understandable.

Andre Building land

Head of Logistics, Westfalen Weser Netz GmbH

Big Pictury has brought our vision for the future in 2050 to life in an impressive way. 10,000 employees now understand at a glance where SWM is headed and how all areas contribute to this. We chose Big Pictury because the team not only has experience with municipal utilities and the energy world, but can also translate complex strategies into clear and appealing visuals. The result speaks for itself: a strategic image that provides orientation, strengthens identification, and impressively conveys our vision for the future."

Kilian Egger

Manager Strategy and Group Controlling, Stadtwerke München GmbH

"With the Big Picture, Würth Industrie Service has an effective communication tool that clearly conveys our refined strategy in conjunction with our vision, mission, and values, engages our employees, and clearly visualizes our shared path toward the future. It is a compelling example of how strategic development can be successfully communicated through strong visual design."

Carina Ammann

Head of the Strategy Team at Würth Industrie Service

"With Big Pictury's Big Picture, we have obtained a visual communication solution that gets to the heart of our complex processes. It helps us enormously to explain the LCX NEXUS ecosystem in a clear and convincing way – both internally and to potential partners. The image is used extensively in presentations, at trade fairs, and in customer communications."

Oliver Fendler

CEO, LCX Nexus GmbH

“The development of LEAD30 was a highly structured and well-founded strategic process. The key areas of focus and objectives were clearly defined. At the same time, we were aware that a good strategy alone is not enough—it must be understood worldwide. With the Big Picture, we succeeded in embedding our strategy into our day-to-day work and making the interconnections clearly visible. This fostered a shared understanding across locations, functions, and hierarchical levels. Today, we discuss LEAD30 using a common strategic language—from management down to the operational level.”

Nikolaus Külps

CEO, Schnellecke Logistics SE

In an interview with Krone

Thomas Veismann, Managing Director of Production at Krone Agricultural Machinery, in conversation with Wolf Wienecke, Big Pictury

Learn more about our comprehensive range of services.

We transform complex messages into clear, visual experiences.

We support companies in mastering their internal and external communication challenges.

With customized Big Pictures, we make strategies, processes, and visions understandable and tangible for everyone.

Wolf Wienecke presents a strategy on a screen during a conference.

Step 1

Concept & Analysis

We start with an in-depth conversation to understand your communication goals, target audiences, and the complexity of your topics.

Three people present a large digital display with an infographic and the text "The advantages of Lux 4.0."

Step 2

Visualization & Design

Based on the concept, we develop initial drafts and tailor them precisely to your corporate design and your corporate identity.

Four businesspeople are discussing in front of a large digital map with charts and graphs.

Step 3

Implementation & Integration

We deliver your Big Picture in various formats (large print, animation, click picture) and support you with implementation.

Your big picture in various formats

Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.

A tablet displays a website showing agricultural machinery and cows in a field, with a text box about Manuel Lambers.

A man and two women are looking at an infographic on the wall and discussing it.

A woman in a suit presents a digital infographic on a large screen displaying the words "Vision" and "Modern Workplace 2021."

The infographic "From the field to the world" shows the journey of food, from agriculture to export, with Krone products.

Big Picture Animation at New Work SE, depicting various areas and activities

Detailed infographic "WE ARE DIGITIZING THE GROUP" with gears, people, and processes.

Man in a suit holding a poster with the words "The world of human resources. We make it simple." and an illustration.

20+

Years of experience in visual communication

200+

Successfully implemented Big Pictures

5+

Dedicated experts in the team

98%

Customer rating "Very good"

Get started today—schedule your free initial consultation!

Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.