WHY does the company do what it does (purpose, mission), WHAT does the company do (brands, business model) and HOW does the company achieve its goals (culture, vision). The big picture should clearly illustrate the company’s value chain with memorable imagery and concrete examples. With the help of the picture, employees should understand what they are contributing to when they act in accordance with the company’s transformation principles. The needs of the target groups should also be clearly recognisable and the examples should be used to illustrate what New Work SE wants to achieve on the market and what should therefore also be achieved for the Group’s brands.
In preparation for our visit to COCON23, we thought about how we could inspire visitors to the fair with the topic of “visualisation” and explain the development process of a Big Picture, while at the same time creating real added value with our stand action. The result: a summary of all the topics that occupy the visitors.
Unlike their “big brothers”, Mini Big Pictures consist of only one basic symbol in the background and up to 5 smaller scene pictures that can be individually designed and filled with content.