Big Pictures for Production: Making Complex Concepts Easy to Understand
The video is AI-generated and shows an example application scenario.
Production and business processes consist of many steps, roles, and dependencies. A big picture makes these processes visible, shows connections in an understandable way, and helps teams work together more efficiently.
This creates clarity in all areas—from manufacturing and logistics to process organization.
One design for all channels
A consistent brand image for internal and external communication.
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"Transformation Made Easy."
This case study demonstrates how KRONE uses a "big picture" approach to clearly explain complex changes and visually communicate the transformation process.
Thomas Veismann, Managing Director of Production at Krone Agricultural Machinery, in conversation with Wolf Wienecke, Big Pictury
"The transformation of our production philosophy towards flexible contract manufacturing is a crucial step towards further increasing our efficiency and meeting the demands of a dynamic market. Working with Big Picture has enabled us to present this complex change in a visual and understandable way. The clear visualization of the new processes makes it easier for our employees and partners to understand the changes and actively participate in the change process. The Big Picture is a valuable tool for supporting the transition and successfully communicating the new principles."
Thomas Veismann
Managing Director of Production, Maschinenfabrik Bernard Krone GmbH & Co. KG
The introduction of new logistics structures and an externally operated main warehouse has brought about many changes—and, of course, raised many questions. It is important to us to ensure transparency, provide guidance, and get all employees on board.
This is exactly where Big Pictury supported us. The Big Picture makes complex processes and interrelationships visually tangible—clearly structured and immediately understandable.
Andre Building land
Head of Logistics, Westfalen Weser Netz GmbH
Big Pictury has brought our vision for the future in 2050 to life in an impressive way. 10,000 employees now understand at a glance where SWM is headed and how all areas contribute to this. We chose Big Pictury because the team not only has experience with municipal utilities and the energy world, but can also translate complex strategies into clear and appealing visuals. The result speaks for itself: a strategic image that provides orientation, strengthens identification, and impressively conveys our vision for the future."
Kilian Egger
Manager Strategy and Group Controlling, Stadtwerke München GmbH
"With the Big Picture, Würth Industrie Service has an effective communication tool that clearly conveys our refined strategy in conjunction with our vision, mission, and values, engages our employees, and clearly visualizes our shared path toward the future.
It is a compelling example of how strategic development can be successfully communicated through strong visual design."
Carina Ammann
Head of the Strategy Team at Würth Industrie Service
"With Big Pictury's Big Picture, we have obtained a visual communication solution that gets to the heart of our complex processes. It helps us enormously to explain the LCX NEXUS ecosystem in a clear and convincing way – both internally and to potential partners. The image is used extensively in presentations, at trade fairs, and in customer communications."
Oliver Fendler
CEO, LCX Nexus GmbH
“The development of LEAD30 was a highly structured and well-founded strategic process. The key areas of focus and objectives were clearly defined. At the same time, we were aware that a good strategy alone is not enough—it must be understood worldwide.
With the Big Picture, we succeeded in embedding our strategy into our day-to-day work and making the interconnections clearly visible. This fostered a shared understanding across locations, functions, and hierarchical levels.
Today, we discuss LEAD30 using a common strategic language—from management down to the operational level.”
Nikolaus Külps
CEO, Schnellecke Logistics SE
Learn more about our comprehensive range of services.
We transform complex messages into clear, visual experiences.
We support companies in mastering their internal and external communication challenges.
With customized Big Pictures, we make strategies, processes, and visions understandable and tangible for everyone.
Step 1
Concept & Analysis
We start with an in-depth conversation to understand your communication goals, target audiences, and the complexity of your topics.
Step 2
Visualization & Design
Based on the concept, we develop initial drafts and tailor them precisely to your corporate design and your corporate identity.
Step 3
Implementation & Integration
We deliver your Big Picture in various formats (large print, animation, click picture) and support you with implementation.
The Right Solution for Every Project
Challenge
With LEAD 30, Schnellecke Logistics combines operational excellence, digitalization, automation, growth, and corporate development. The numerous initiatives, international divisions, and target groups were to be brought together into a shared vision for the future that clarifies connections and provides direction.
Solution
The Big Picture integrates strategy, operational logistics, digital solutions, and organizational development into a cohesive visual framework. This makes interdependencies visible and aligns employees, managers, and partners toward a shared vision.
Schnellecke – Shaping the Future Together
Challenge
The shift from batch production to contract manufacturing affects the entire production process—from supplier management through material flow and assembly to spare parts and sales. The complex processes and handoffs should be presented in a way that is transparent to all departments involved.
Solution
The Big Picture shows the entire production landscape, from suppliers to the final product. Material flows, manufacturing stages, shop floor control, and supporting functions are integrated into a unified factory environment, making dependencies and responsibilities visible.
KRONE - A Complete Overview of Production
Challenge
At the Essity Hausbruch production site, raw materials, key production steps, quality requirements, occupational safety, warehousing, and logistics are closely interlinked. These interrelationships needed to be presented as a clear, comprehensive overview—for employees, managers, customers, and partners.
Solution
The Big Picture illustrates the journey from raw materials through the individual production steps to the final product and its use in wound care. At the same time, it highlights quality, workplace safety, material flows, and future trends such as automation and digitalization in the context of production.
KRONE - A Complete Overview of Production
Your big picture in various formats
Whether as an impressive large print for your office space, a dynamic animation for presentations, or an interactive click picture for digital applications—we make your message visible.
20+
Years of experience in visual communication
200+
Successfully implemented Big Pictures
5+
Dedicated experts in the team
98%
Customer rating "Very good"
We know the world of manufacturing.
We have been supporting industrial companies for many years with strategy, change, and communication projects. That’s why we have hands-on experience with the challenges faced by modern manufacturing companies—from flexible manufacturing concepts and digitalization to the shortage of skilled workers and sustainable transformation.
This way, we can dive right into the subject matter and work together to reach compelling results more quickly.
Industry experience that saves time
We are already familiar with many of these issues from our work with manufacturing companies. As a result, we bring proven approaches, real-world examples, and a deep understanding of production processes, organizational structures, and employees to the table.
Strategy Meets Visualization
Together with our clients, we translate production strategies, processes, and change initiatives into a clear, comprehensive picture. This results in visualizations that provide direction, make changes easier to understand, and rally people behind shared goals.
Production of the future
What will manufacturing look like tomorrow?
A big picture combines automation, digitalization, energy efficiency, new technologies, and future ways of working into a shared vision of the future. This provides guidance for transformations, investments, and strategic decisions—from the shop floor to senior management.
Free for inspiration
Big Picture Production 2030
With "Production 2030," we have developed our own big picture that shows what manufacturing could look like in the future: networked, data-driven, flexible, and sustainable.
The image serves as inspiration for companies that want to further develop their production—from automation and material flows to new roles, working methods, and digital technologies.
It illustrates how production processes are changing and what opportunities modern approaches offer.
Get started today—schedule your free initial consultation!
Take advantage of this opportunity to learn how a big picture can simplify and strengthen your communication in a 30-minute conversation. We look forward to hearing about your challenges.
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